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~person:"Rubera, Gaia"
~subject:"New product development"
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Innovation and R&D Activities...
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Rubera, Gaia
Herstatt, Cornelius
29
Brem, Alexander
25
Dawid, Herbert
15
Di Benedetto, C. Anthony
15
Lynn, Gary
15
Kort, Peter M.
14
Keskin, Halit
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Yan, Tingting
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Ahmed, Shamsuddin
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Ale Ebrahim, Nader
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Taha, Zahari
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Calantone, Roger J.
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Haapasalo, Harri
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Akgün, Ali E.
9
Dayan, Mumin
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Dell'Era, Claudio
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Hippel, Eric von
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Liu, Yang
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Schweitzer, Fiona Maria
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Simms, Chris
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Wu, Jie
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Zedtwitz, Maximilian von
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Chan, Tian Heong
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of the Academy of Marketing Science
2
Journal of international marketing
1
Journal of marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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Whether to integrate R&D and marketing : the effect of firm competence
Rubera, Gaia
;
Ordanini, Andrea
;
Calantone, Roger J.
- In:
The journal of product innovation management : an …
29
(
2012
)
5
,
pp. 766-783
Persistent link: https://www.econbiz.de/10009624545
Saved in:
2
Launch timing and launch activites proficiency as antecedents to new product performance
Catalone, Roger
;
Di Benedetto, C. Anthony
;
Rubera, Gaia
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
4
,
pp. 290-309
Persistent link: https://www.econbiz.de/10010406530
Saved in:
3
Open
innovation
, product portfolio innovativeness and firm performance : the dual role of new product development capabilities
Rubera, Gaia
;
Chandrasekaran, Deepa
;
Ordanini, Andrea
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 166-184
Persistent link: https://www.econbiz.de/10011453184
Saved in:
4
Design innovativeness and product sales' evolution
Rubera, Gaia
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
1
,
pp. 98-115
Persistent link: https://www.econbiz.de/10010497615
Saved in:
5
Launch activities and timing in new product development
Calantone, Roger J.
;
Di Benedetto, C. Anthony
;
Rubera, Gaia
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
1
,
pp. 33-41
Persistent link: https://www.econbiz.de/10011879715
Saved in:
6
The new product portfolio innovativeness-stock returns relationship : the role of large individual investors’ culture
Cillo, Paola
;
Griffith, David A.
;
Rubera, Gaia
- In:
Journal of marketing
82
(
2018
)
6
,
pp. 49-70
Persistent link: https://www.econbiz.de/10011955018
Saved in:
7
A cross-cultural investigation of new product strategies for technological and design innovations
Griffith, David A.
;
Rubera, Gaia
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10010348973
Saved in:
8
Innovation
for and from emerging countries : a closer look at the antecedents of trickle-down and reverse
innovation
Giannetti, Verdiana
;
Rubera, Gaia
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 987-1008
Persistent link: https://www.econbiz.de/10012301297
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