This study investigates and interrogates the impact of various marketing strategies on the sales of major multinational pharmaceutical companies in Pakistan; include Abbott, GSK and Aventis, while applying the censored regression. Besides interrogating the possible impacts of various marketing...

The existence of political risk is so common in the equity markets of the world and specifically for Pakistan. The business owners are always with their extravagant concerns in this connection while formulating business strategies and policies for their desired returns. The purpose of this...

The age of juvenility i.e. the youth has become emerged with new personality characteristics, which has made them more powerful than ever before. Similarly, the youth has become more spendthrift in their daily routine to satisfy their self-concept and social circle they belong to or wish to move...

Recall and Recognition, two important aspects when one talks about advertising and consumers awareness towards the brands. This study has mainly been focused on the brand symbols and its importance in the mind of the consumers. Does a brand symbol really play a role of differentiating a brand...

This paper identifies factors that impede/promote the use of a green supply-chain approach in Small and Medium size organizations in Pakistan. Quantitative approach was used to evaluate the proposition of the paper i.e. impact of government rules and regulation, customer pressure and...

This study examines the association between the daily investments in government bonds with Consumer price index (CPI) for Pakistani space for the period beginning from July 2001 to September 2009. The findings significantly supports the proposition that consumer price index (CPI) has an...

Feminism has been noticed at various stages of time and still is unnoticed. The acts of sexism are apparently at large and only dialogues are delivered without any prompt action. This paper highlights the stage of feminism now and its prospects for the better. This topic talks about women from...

Perpetual Disparities in all norms of lives are one of those essences of Pakistan which have been like a ghost that always exploits to its victims. This paper investigates and identifies the Disparities in the wage Structure of Pakistan. Data for the wages from 9 different sectors which includes...

This paper is an attempt to interrogate and examine the unstoppable short fall of energy which has been paralyzing the life of Karachi for decades. The monthly data for the period of Jan-2009 to Dec-2011 has been interrogated while using the Pearson correlation, Vector Auto regression (VAR) and...

This study investigates the autocorrelation in economic indicators of Pakistan before and after Natural disaster in the light of variables, which includes GDP (deflator), Inflation (CPI), Money supply (M2), Remittances and Net export (X-M). This study considers the data for the period of...