This study enumerates the implicit conclusions (i.e. rank/ importance of multi brand strategies) which are drawn from the managerial perception for various multi-brand strategies while interrogating the impact of such conclusions on the level of implementation of stated strategies. The study...

It is a universal phenomenon that dressing/clothing has an effect on the personality of an individual. One’s attire/dressing is said to be an important part of the personality representation as it gives the first impression on the others. It has been evident through the studies that the mood...

Playing at home-ground gives advantage to the home side always, though the strength of the teams also plays a major role in the eventual outcome of a given match. It is observed that India is remarkable when it plays at home; however, it becomes quite an ordinary side when it plays at...

This paper investigates the waste management system of Pakistan while lifting a question on awareness, importance and the practices of waste management with a debate that whether or not the perceived awareness and importance of waste management has really turned up into the waste management...

Employee performance recognition techniques are used extensively by every organization to recognize employees, which motivates employees to put more efforts in attaining more customer satisfactions in order to achieve organizational growth. Restaurants of contemporary epoch are putting more...

This study is an attempt to interrogate the effects of deceptive advertising on consumer loyalty in telecommunication industry of Pakistan. Four variables, Call Charges (CC), Network Coverage (NC), Network Quality (NQ) and Customer Service (CS) were used to measure deception in Telecom Ads and...

In the financial market the very peculiar and key focus is about the trading volume response to Consumer price index (CPI). Therefore, taking CPI as one of the important economic variables, the Karachi Stock Exchange-100 index trading volume was investigated in connection with the CPI. The...

World trade has grown rapidly. Several factors are highlighted by literature as the driving forces behind the growth of world trade. Reductions in barriers to trade are one of them. A comprehensive empirical investigation is carried to ascertain the trade reducing and increasing effect of...

The monetary rattle between consumption and affordability slammed the household severely for every now and then in all spheres of life from one pole to another. This research is an encomium on the charisma of plastic money, its usability and affordability while they are impacting on its...

Does economic growth need Democracy? Or is it the non democratic rule that may pave the way to produce economic prosperity in the country like Pakistan? These queries have developed many arguments, which after decades emerge no nearer to being resolved. This study takes a nearer gaze at the...