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Leading Edge Users and Latent Consumer Needs in Electromobility : Findings from a Nethnographic Study of User Innovation in High-Tech Online Communities

Pollok, Patrick; Lüttgens, Dirk; Piller, Frank T. - 2014

Netnography i.e. the systematic observation and analysis of online communities to generate insights for an innovation … process, has been established as a method of user innovation in consumer goods industries. In this study we apply this …

Persistent link: https://www.econbiz.de/10014147405

Innovation from virtual brand community members may only be virtually effective

Barretta, Paul G.; Firat, A. Fuat - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 186-202

Persistent link: https://www.econbiz.de/10013041216

How to co-create local food products with consumers?

Antikainen, Maria; Niemelä, Marketta - In: International journal of technology marketing : IJTMkt 12 (2017) 1, pp. 71-89

Persistent link: https://www.econbiz.de/10011738641

Generation-C : creative consumers in a world of intellectual property rights

Kietzmann, Jan H.; Angell, Ian O. - In: International journal of technology marketing : IJTMkt 9 (2014) 1, pp. 86-98

Persistent link: https://www.econbiz.de/10010399459

Consumer Product Design and Innovation : Past, Present and Future

Roy, Robin - 2016

This paper summarises some of the content and conclusions of a new book which discusses the innovation, design and …) phones – from their original inventions to the present. It discusses common patterns of innovation, how environmental … environment. It concludes with trends and sustainability challenges for future consumer product design and innovation …

Persistent link: https://www.econbiz.de/10012980748

A contemporary and systematic literature review of user-centric innovation : a consumer perspective

Gamble, Jordan Robert; Brennan, Michael; McAdam, Rodney - In: International journal of innovation management 20 (2016) 1, pp. 1650011-1-45

Persistent link: https://www.econbiz.de/10011472836

Uncertainty avoidance and consumer cognitive innovativeness in e-commerce

Sohaib, Osama; Kang, Kyeong; Miliszewska, Iwona - In: Journal of global information management : an official … 27 (2019) 2, pp. 59-77

Persistent link: https://www.econbiz.de/10012017828

Innovative brand community members and their willingness to share ideas with companies

Nørskov, Sladjana; Antorini, Yun Mi; Jensen, Morten Berg - In: International journal of innovation management 20 (2016) 6, pp. 1650046-1-25

Persistent link: https://www.econbiz.de/10011603849

Producer push to consumer pull : who curates new media content? : developing strategies for new media environments

Chipp, Kerry Fiona; Chakravorty, Devarpan - In: The journal of product & brand management 25 (2016) 4, pp. 373-386

Persistent link: https://www.econbiz.de/10011607077

How to engage customers in co-creation : customers' motivations for collaborative innovation

Fernandes, Teresa; Remelhe, Pedro - In: Journal of strategic marketing 24 (2016) 3/4, pp. 311-326

Persistent link: https://www.econbiz.de/10011592005

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