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Customer engagement through omnichannel retailing : the effects of channel integration quality

Lee, Zach W. Y.; Chan, Tommy K. H.; Chong, Alain Yee Loong - In: Industrial marketing management : the international … 77 (2019), pp. 90-101

Persistent link: https://www.econbiz.de/10012004178

Omnichannel retailing : does it empower consumers and influence patronage?

Mishra, Sita; Malhotra, Gunjan; Arora, Vibha; … - In: International journal of retail and distribution management 50 (2022) 2, pp. 229-250

Persistent link: https://www.econbiz.de/10013397937

Choosing optimal omnichannel coupon redeeming options in multiple channel settings

Vrechopoulos, Adam; Lazaris, Chris; Theodoratos, Stavros - In: Administrative Sciences : open access journal 12 (2022) 4, pp. 1-17

This article examines omnichannel redemption options when issuing digital coupons over social media. It investigates which channels or combinations of them provide optimal performance in terms of service-quality perception, customer satisfaction, and revenue. For that purpose, it compares three...

Persistent link: https://www.econbiz.de/10013470569

Service integration in omnichannel retailing and its impact on customer experience

Quach, Sara; Barari, Mojtaba; Moudrý, Dann Vit; Quach, Ken - In: Journal of retailing and consumer services 65 (2022), pp. 1-9

Persistent link: https://www.econbiz.de/10013169715

Antecedents and outcomes of omnichannel retail customer experience

Nguyen Hai Ninh; Tran Manh Dung - In: International journal of electronic marketing and … 14 (2023) 2, pp. 171-189

Persistent link: https://www.econbiz.de/10014310008

The harmonious role of channel integration and logistics service in omnichannel retailing : the case of IKEA

Prassida, Grandys Frieska; Hsu, Ping-Yu - In: Journal of retailing and consumer services 68 (2022), pp. 1-13

Persistent link: https://www.econbiz.de/10013366370

Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context

Cuesta-Valiño, Pedro; Gutiérrez-Rodríguez, Pablo; … - In: Journal of business research : JBR 156 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10013534155

Perceived omnichannel customer experience (OCX) : concept, measurement, and impact

Rahman, Syed Mahmudur; Carlson, Jamie; Gudergan, Siegfried - In: Journal of retailing 98 (2022) 4, pp. 611-632

Persistent link: https://www.econbiz.de/10013535715

Cross-channel integration and customer experience in omnichannel retail services

Chung, Kyunghwa; Oh, Kyung Wha; Kim, Minjeong - In: Service science 14 (2022) 4, pp. 307-317

Persistent link: https://www.econbiz.de/10014293775

The impacts of omnichannel retailing properties on customer experience and brand loyalty : a study in the banking sector

Quynh Tran Xuan; Hanh T.H. Truong; Tri Vo Quang - In: Cogent business & management 10 (2023) 2, pp. 1-25

Omnichannel retailing is regarded as an emerging trend in banking. The purpose of this study is to analyze the potential effects of omnichannel retailing properties on customer experience and brand loyalty; it further explores the moderating role of transaction channels. Its centrality has been...

Persistent link: https://www.econbiz.de/10014503250

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