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The adoption of a Global Digital Compact (GDC) as one of the outcomes of the Summit of the Future opens up the opportunity to address in a systematic manner issues that are of critical importance for the digital global governance. It also poses a challenge to developing countries, as most of...
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This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion,...
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of application such as branding strategies, innovation in private labels, private label consumers, customer databases …
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The concern with “digital sovereignty” is animating heated political discussions around the world. However, the emphasis on autonomy tends to underestimate the extent to which major economies rely on digital technologies from abroad. Decades of neoliberal deregulation, trade, and...
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