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This book presents select contributions of the International Scientific-Practical Conference 2021 (ISCP 2021) organized by East European University (Georgia) and Fresenius University of Applied Sciences (Germany). It discusses the challenges of digital transformation during and after the...
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digitization processes and on highlighting successful digital transformation strategies in all sectors of industry. Key topics …
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This book offers a selection of the best papers presented at the annual international scientific conference “Digital Transformation in Industry: Trends, Management, Strategies,” which was held by the Institute of Economics of the Ural Branch of the Russian Academy of Sciences (Ekaterinburg,...
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Society for Professional Innovation Management) events, along with additional contributions. It offers an extensive view that …
Persistent link: https://www.econbiz.de/10014478797
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion,...
Persistent link: https://www.econbiz.de/10013203512
of application such as branding strategies, innovation in private labels, private label consumers, customer databases …
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