//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Virtuelle Stimuli für Kundente...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
24,984
Relationship marketing
24,956
Konsumentenverhalten
11,467
Consumer behaviour
11,439
Produktentwicklung
9,889
New product development
8,714
Theorie
7,827
Theory
7,761
Deutschland
7,231
Marketing
7,065
Germany
6,165
Innovation
5,553
Kundenzufriedenheit
5,436
Customer satisfaction
5,418
Nutzen
4,722
Innovationsmanagement
4,654
Innovation management
4,334
Marketingmanagement
4,182
Dienstleistungsqualität
3,967
Service quality
3,957
Markenführung
3,725
Brand management
3,717
Marketing management
3,714
Electronic Commerce
3,510
Kraftfahrzeug
3,482
Motor vehicle
3,458
Utility
3,304
Social Web
3,174
Social web
3,171
Lieferantenmanagement
2,803
Supplier relationship management
2,802
USA
2,657
United States
2,445
Virtuelle Realität
2,432
E-commerce
2,394
Markenimage
2,392
Online-Marketing
2,389
Virtual reality
2,300
Internet marketing
2,282
Brand image
2,260
more ...
less ...
Online availability
All
Undetermined
15,884
Free
7,561
Type of publication
All
Book / Working Paper
40,474
Article
30,796
Journal
429
Other
24
Type of publication (narrower categories)
All
Article in journal
24,051
Aufsatz in Zeitschrift
24,051
Hochschulschrift
5,964
Aufsatz im Buch
5,082
Book section
5,082
Thesis
4,128
Graue Literatur
3,732
Non-commercial literature
3,732
Working Paper
2,522
Arbeitspapier
2,397
Dissertation u.a. Prüfungsschriften
2,171
Collection of articles of several authors
2,114
Sammelwerk
2,114
Aufsatzsammlung
1,736
Lehrbuch
1,628
Textbook
1,250
Case study
1,196
Fallstudie
1,196
Bibliografie enthalten
986
Bibliography included
986
Konferenzschrift
797
Ratgeber
611
Guidebook
544
Handbook
392
Handbuch
392
Conference proceedings
296
Bibliographie
283
Amtsdruckschrift
281
Government document
281
Statistik
234
Conference paper
233
Konferenzbeitrag
233
Statistics
217
Collection of articles written by one author
180
Sammlung
180
Glossar enthalten
164
Glossary included
164
Wörterbuch
131
Festschrift
124
Fallstudiensammlung
122
more ...
less ...
Language
All
English
45,094
German
23,596
Undetermined
2,564
French
576
Polish
80
Spanish
52
Italian
45
Swedish
32
Dutch
30
Russian
20
Portuguese
17
Hungarian
12
Romanian
12
Czech
8
Lithuanian
7
Bulgarian
6
Danish
5
Ukrainian
5
Norwegian
4
Afrikaans
3
Japanese
3
Multiple languages
3
Finnish
2
Croatian
2
Turkish
2
Estonian
1
Hebrew
1
Korean
1
Macedonian
1
Nepali
1
Slovak
1
Serbian
1
Chinese
1
more ...
less ...
Author
All
Bruhn, Manfred
338
Homburg, Christian
235
Pepels, Werner
177
Huber, Frank
173
Kotler, Philip
172
Meffert, Heribert
162
Wiedmann, Klaus-Peter
142
Bauer, Hans H.
136
Herstatt, Cornelius
125
Belz, Christian
102
Diller, Hermann
101
Kumar, V.
100
Herrmann, Andreas
91
Tomczak, Torsten
90
Esch, Franz-Rudolf
83
Ahlert, Dieter
78
Burmann, Christoph
73
Krafft, Manfred
72
Kreutzer, Ralf T.
72
Kleinaltenkamp, Michael
71
Wirtz, Bernd W.
70
Fishburn, Peter C.
66
Backhaus, Klaus
65
Sheth, Jagdish N.
65
Sträßer, Anne-Katrin
65
Heinemann, Gerrit
64
Silberer, Günter
61
Verhoef, Peter C.
61
Fritz, Wolfgang
60
Kuß, Alfred
59
Albers, Sönke
57
Piller, Frank T.
57
Han, Heesup
56
Stauss, Bernd
56
Stock-Homburg, Ruth
50
Reichwald, Ralf
49
Reinecke, Sven
49
Hadwich, Karsten
48
Helm, Roland
48
Hollebeek, Linda D.
48
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
535
National Bureau of Economic Research
138
USA / Bureau of the Census
104
Verlag Dr. Kovač
84
IGI Global
72
Haufe-Lexware GmbH & Co. KG
55
OECD
42
Springer Gabler <Firma>
41
Verlag Franz Vahlen
40
RWTH Aachen
38
Springer-Verlag GmbH
37
Gesellschaft zur Erforschung des Markenwesens
36
American Marketing Association
26
Wiley-VCH
26
Books on Demand GmbH <Norderstedt>
25
Edward Elgar Publishing
23
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
22
Friedrich-Schiller-Universität Jena
22
Nomos Verlagsgesellschaft
22
W. Kohlhammer GmbH
22
Springer International Publishing
21
Axel-Springer-Verlag <Berlin> / Marketing Anzeigen
19
Duncker & Humblot
19
Technische Universität Braunschweig
19
UVK Verlagsgesellschaft mbH
19
Uni-Taschenbücher GmbH
19
Erich-Schmidt-Verlag <Berlin>
17
Fördergesellschaft Marketing an der Universität Augsburg
17
Institut für Technologie- und Innovationsmanagement <Hamburg>
17
De Gruyter Oldenbourg
16
European Society for Opinion and Marketing Research
16
Europäische Kommission
16
Bundesstelle für Außenhandelsinformation <Köln>
15
Deutscher Dialogmarketing Verband
15
Gesellschaft Entwicklung, Konstruktion, Vertrieb
15
Organisation for Economic Co-operation and Development
15
Shaker Verlag
15
Université Paris-Dauphine (Paris IX)
15
Institut für Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg
14
Universität Mannheim
14
more ...
less ...
Published in...
All
SpringerLink / Bücher
1,614
Journal of business research : JBR
841
Journal of retailing and consumer services
640
Industrial marketing management : the international journal for industrial and high-tech firms
541
Springer eBook Collection
368
The journal of product innovation management : an international publication of the Product Development & Management Association
365
Gabler Edition Wissenschaft
363
Springer eBook Collection / Business and Economics
340
International journal of hospitality management
292
Research
276
Europäische Hochschulschriften / 5
256
The journal of business & industrial marketing
243
The journal of services marketing
232
Journal of the Academy of Marketing Science
199
The service industries journal
199
Technological forecasting & social change : an international journal
198
International journal of production research
197
Management science : journal of the Institute for Operations Research and the Management Sciences
192
Lehrbuch
190
Journal of strategic marketing
183
International journal of product development : IJPD
173
International journal of innovation management
165
International journal of production economics
165
Journal of marketing
160
European journal of operational research : EJOR
155
International journal of electronic customer relationship management : IJECRM
151
Journal of economic theory
150
NBER working paper series
136
Psychology & marketing
136
Working paper / National Bureau of Economic Research, Inc.
136
Tourism management : research, policies, practice
134
The journal of product & brand management
130
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
126
IEEE transactions on engineering management : EM
126
International journal of contemporary hospitality management
125
Journal of service research : JSR
125
Theory and decision : an international journal for multidisciplinary advances in decision science
125
Asia Pacific journal of marketing and logistics
124
Cogent business & management
123
Journal of travel and tourism marketing
121
more ...
less ...
Source
All
ECONIS (ZBW)
56,027
USB Cologne (EcoSocSci)
14,704
RePEc
447
EconStor
224
USB Cologne (business full texts)
181
BASE
87
OLC EcoSci
32
Other ZBW resources
11
ArchiDok
10
more ...
less ...
Showing
81
-
90
of
71,723
Sort
Relevance
Date (newest first)
Date (oldest first)
81
How to enhance the success rate of new products in the market
Yusr, Maha Mohammed
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
International journal of business innovation and …
24
(
2021
)
4
,
pp. 478-493
Persistent link: https://www.econbiz.de/10012507255
Saved in:
82
Digital mock-up and voice of the customer in the context of physical product development
Costa, Ana Rita V.
;
Borsato, Milton
- In:
International journal of agile systems and management : …
14
(
2021
)
1
,
pp. 53-78
Persistent link: https://www.econbiz.de/10012513935
Saved in:
83
There's more than one perspective to take into account for successful customer integration into radical new product innovation : a framework and research agenda
Schweitzer, Fiona Maria
;
Hende, Ellis van den
;
Hultink, …
- In:
IEEE transactions on engineering management : EM
67
(
2020
)
3
,
pp. 813-829
Persistent link: https://www.econbiz.de/10012300002
Saved in:
84
Voice of the customer in the Islamic market
Doherty, Ronald J.
- In:
International journal of islamic marketing and branding
4
(
2019
)
2
,
pp. 146-166
Persistent link: https://www.econbiz.de/10012209121
Saved in:
85
Toward an attitude-based path to co-creation : exploring customer engagement in new product development
Ramsey, Jase R.
;
Lorenz, Melanie P.
;
Roy, Douglas
; …
- In:
Journal of global marketing
37
(
2024
)
1
,
pp. 62-77
Persistent link: https://www.econbiz.de/10014515032
Saved in:
86
Use big data to leverage customer need diversity for radical innovation
Dean, Tereza
;
Zhang, Haisu
;
Xiao, Yazhen
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
15/16
,
pp. 1620-1644
Persistent link: https://www.econbiz.de/10014450077
Saved in:
87
Dual perspectives on the role of market orientation in new product development
Johnson, Jean L.
;
Mariadoss, Babu John
- In:
Future-focused strategic marketing
,
(pp. 3-41)
.
2019
Persistent link: https://www.econbiz.de/10012165318
Saved in:
88
Impact of CRM strategy on relationship commitment and new product development : mediating effects of learning from failure
Bang, Nguyen
;
Chen, Junsong
;
Foroudi, Pantea
;
Yu, Xiaoyu
; …
- In:
Journal of strategic marketing
30
(
2022
)
5
,
pp. 443-480
Persistent link: https://www.econbiz.de/10013370891
Saved in:
89
Virtual reality-based product representations in conjoint analysis : empirical insights into its applicability for early customer integration in the development process of a techni...
Jasper, Jonas
-
2015
Persistent link: https://www.econbiz.de/10011375434
Saved in:
90
Relational mechanisms in innovation co-creation
Boier, Rodica
- In:
Studies and scientific researches / Economics edition / …
20
(
2014
),
pp. 162-168
Persistent link: https://www.econbiz.de/10011339607
Saved in:
First
Prev
5
6
7
8
9
10
11
12
13
14
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->