potential for developing universities marketing strategies (Plank and Chiagouris, 1997). Although many studies have tried to …

Conceptul de planificare strategica in marketing management a evoluat la interactiunea dintre marketing management … de marketing nu sunt create separat. De fapt obiectivele de marketing si strategiile pentru o anumita configuratie produs …

Procesul de planificare strategica are ca fundament teoretic o serie de instrumente de marketing si management, fara a … caror cunoastere si intelegere devine imposibila adoptarea si implementarea opticii de marketing in desfasurarea … cadrul literaturii de marketing si management, pot fi amintite si scenariile multiple. Astfel, lucrarea de fata isi propune …

Currently, because of the evolution in the knowledge-based society, the marketing reveals another dimension, the one of … relational marketing, which represents the special relationship established between the company and its consumers, with win …-win advantages over a long period. In these circumstances, the managerial approach of marketing has new connotations for a more …

’ business portfolio as a relevant marketing solution to the effects of the current global economic crisis. …

- marketing scientific articles or books. The present paper tries to define the concepts of strategic planning, long-term planning …, and marketing planning, by highlighting their content and the differences between them, in terms of time or level of …

The evolution of relationship marketing has been one of the most talked about, partly because it not only proposed a … radical change at the very beginning of the marketing action and philosophy, but also because of its complexity.Among many … different issues regarding the relationship marketing, the one referring to the strategic planning process has been very little …