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The emerged trends in consumer...
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77,957
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16,835
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4,969
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4,946
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Bruhn, Manfred
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147
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133
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131
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129
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128
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115
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106
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102
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102
Kumar, V.
100
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98
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98
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96
Melewar, T. C.
91
Phau, Ian
91
Meffert, Heribert
88
Lusk, Jayson L.
85
Grewal, Dhruv
83
Ahlert, Dieter
82
Swoboda, Bernhard
79
Usman, Osly
79
Loureiro, Sandra Maria Correia
78
Tomczak, Torsten
78
Khare, Arpita
75
Dwivedi, Yogesh Kumar
74
Foxall, Gordon R.
74
Keller, Kevin Lane
74
Bagozzi, Richard P.
73
Thaichon, Park
72
Vrontis, Demetris
72
Piller, Frank T.
71
Rajagopal
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70
Bang, Nguyen
69
Paul, Justin
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Books on Demand GmbH <Norderstedt>
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Information Resources Management Association
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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RWTH Aachen
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Edward Elgar Publishing
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Eric Cuvillier <Firma>
14
Fachhochschule Reutlingen / European School of Business
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889
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774
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768
Psychology & marketing
740
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684
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NBER working paper series
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Asia Pacific journal of marketing and logistics
470
European journal of marketing : EJM
463
Tourism management : research, policies, practice
458
Technological forecasting & social change : an international journal
454
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NBER Working Paper
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of travel and tourism marketing
426
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Journal of the Academy of Marketing Science
424
Journal of marketing
420
The journal of product innovation management : an international publication of the Product Development & Management Association
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The journal of services marketing
399
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
379
The service industries journal
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Journal of retailing
369
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
362
Marketing letters : a journal of research in marketing
358
Cogent business & management
355
International journal of contemporary hospitality management
351
Journal of marketing communications
348
Journal of business ethics : JOBE
346
Marketing intelligence & planning
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of strategic marketing
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International journal of retail & distribution management
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ECONIS (ZBW)
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2,733
RePEc
1,345
EconStor
967
BASE
217
USB Cologne (business full texts)
78
OLC EcoSci
69
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32
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1
Key dimensions of brand value co-creation and its impacts upon customer perception and brand performance : an empirical research in the context of industrial service
Zhang, Jing
;
He, Yong
- In:
Nankai business review international
5
(
2014
)
1
,
pp. 43-69
Persistent link: https://www.econbiz.de/10010337749
Saved in:
2
The moderating effect of personal features on the consequences of an enjoyable co-creation experience
Füller, Johann
;
Bilgram, Volker
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 386-401
Persistent link: https://www.econbiz.de/10011777376
Saved in:
3
Gamification as a platform for brand co-creation experiences
Nobre, Helena
;
Ferreira, André
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 349-361
Persistent link: https://www.econbiz.de/10011753362
Saved in:
4
The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar
;
Berenguer Contrí, Gloria
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
Saved in:
5
Value slippage in brand transformation : a conceptualization
Cova, Bernard
;
Paranque, Bernard
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011563006
Saved in:
6
Customers' motives to co-create in smart services interactions
Roy, Sanjit
;
Gaganpreet Singh
;
Hatton, Corey
;
Dey, Bidit
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
Saved in:
7
Indian women and Facebook apparels brand communities : a study with reference to Koovs, Myntra and Shein
Kanupriya
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 316-331
Persistent link: https://www.econbiz.de/10012693538
Saved in:
8
Exploring the interplay between customer perceived brand value and customer brand co-creation behaviour dimensions
France, Cassandra
;
Grace, Debra
;
Lo Iacono, Joseph
; …
- In:
The journal of asset management
27
(
2020
)
4
,
pp. 466-480
Persistent link: https://www.econbiz.de/10012298817
Saved in:
9
Customer participation, value co-creation and customer loyalty : evidence from Umrah travel agencies in Indonesia
Mursid, Ali
;
Wu, Cedric Hsi-Jui
- In:
Journal of Islamic marketing
13
(
2022
)
3
,
pp. 628-648
Persistent link: https://www.econbiz.de/10012880208
Saved in:
10
Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
3
,
pp. 593-609
Persistent link: https://www.econbiz.de/10014245435
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