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Exploring meaning transfer in celebrity endorsements : measurement and validation

Roy, Subhadip; Jain, Varsha - In: Asia-Pacific journal of business administration 9 (2017) 2, pp. 87-104

Persistent link: https://www.econbiz.de/10011740431

Understanding meaning transfer in celebrity endorsements : a qualitative exploration

Jain, Varsha; Roy, Subhadip - In: Qualitative market research : an international journal 19 (2016) 3, pp. 266-286

Persistent link: https://www.econbiz.de/10011598407

The effectiveness of celebrity endorsement for print advertisements

Roozen, Irene - Faculteit Economie en Bedrijfswetenschappen, … - 2008

The paper consists of two research projects. In the first research project, the matches between the products concerned and a number of celebrities were analysed. In the second research project advertisements with the best and worst product-celebrity matches, respectively, are compared with...

Persistent link: https://www.econbiz.de/10009415857

Modeling attitude constructs in movie product placement

Balasubramanian, Siva Kumar; Patwardhan, Hemant; … - In: The journal of product & brand management 23 (2014) 7, pp. 516-531

Persistent link: https://www.econbiz.de/10010467560

An integrative approach to examining the celebrity endorsement process in shaping affective destination image : a k-pop culture perspectives

Lee, Sojung; Jeong, EunHa - In: Tourism management perspectives : TMP 48 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014461356

Perception of advertisements with celebrity endorsement among mature consumers

Chan, Kara; Fan, Fei - In: Journal of marketing communications 28 (2022) 2, pp. 115-131

Persistent link: https://www.econbiz.de/10012872747

Unthinking images of time in organizations : "the shopping centre keeps time with a rubato waltz"

Mohammed, Sideeq - In: Organization : the interdisciplinary journal of … 26 (2019) 2, pp. 199-216

Persistent link: https://www.econbiz.de/10011983650

Deconstructing the meerkat : fabular anthropomorphism, popular culture, and the market

Miles, Chris; Ibrahim, Yasmin - In: Journal of marketing management : MM 29 (2013) 15/16, pp. 1862-1880

Persistent link: https://www.econbiz.de/10010235005

"Beasts, burrowers and birds" : the enactment of researcher identities in UK business schools

Bell, Emma; Clarke, Daniel W. - In: Management learning : the journal for managerial and … 45 (2014) 3, pp. 249-266

Persistent link: https://www.econbiz.de/10010387166

Celebrity Endorsements: An Examination of Gender and Consumers’ Attitudes

Klaus, Nathan; Bailey, Ainsworth Anthony - In: American Journal of Business 23 (2008) 2, pp. 53-61

The aim of the study was to assess the impact of the gender of the celebrity and the gender of the consumer who is exposed to an ad featuring a celebrity on consumer response to celebrity endorsements. The hypotheses were tested in an experimental study. The results indicated support for four...

Persistent link: https://www.econbiz.de/10010814783

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