Similar Search Results

Millennial and generation Z digital marketing communication and advertising effectiveness : a qualitative exploration

Munsch, Alison - In: Journal of global scholars of marketing science : … 31 (2021) 1, pp. 10-29

Persistent link: https://www.econbiz.de/10012423197

Differences in consumer knowledge and perceptions of personalized advertising : comparing online behavioural advertising and synced advertising

Segijn, Claire M.; Ooijen, Iris van - In: Journal of marketing communications 28 (2022) 2, pp. 207-226

Persistent link: https://www.econbiz.de/10012872756

Worried about digital footprint? : attitudes toward online behavioural advertising with the AdChoices icon

An, Soontae; Kang, Hannah - In: International journal of internet marketing and … 16 (2022) 3, pp. 297-316

Persistent link: https://www.econbiz.de/10013256311

Commercial communication in the digital age : information or disinformation?

Siegert, Gabriele (ed.); Rimscha, M. Bjørn von (ed.); … - 2017

about advertising / Kati Förster and Ulli Weish -- Information and disinformation through advertising / Roland Mangold … -- Information about users / Andrew McStay -- Inclusion of users in the creation of advertising / Chris Miles -- Information sources …

Persistent link: https://www.econbiz.de/10011435593

Brand worlds : a guide to creating holistic worlds of brand experiences through communication

Diehl, Sandra; Terlutter, Ralf - In: Media and change management : creating a path for new …, (pp. 169-187). 2022

Persistent link: https://www.econbiz.de/10013167347

"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"

Jayawardena, Nirma Sadamali; Thaichon, Park; Quach, Sara; … - In: Journal of business research : JBR 160 (2023), pp. 1-17

Persistent link: https://www.econbiz.de/10014293927

Challenges of digital advertising from the study of the influencers' phenomenon in social networks

Borau-Boira, Elena; Pérez-Escoda, Ana; Ruiz-Poveda … - In: Corporate communications : an international journal 28 (2023) 2, pp. 325-339

Persistent link: https://www.econbiz.de/10014288228

Advertising spillovers : evidence from online field experiments and implications for returns on advertising

Sahni, Navdeep S. - In: Journal of marketing research : JMR 53 (2016) 4, pp. 459-478

Persistent link: https://www.econbiz.de/10011537683

Sidedness, commercial intent and expertise in blog advertising

Uribe, Rodrigo; Buzeta, Cristian; Velásquez, Milenka - In: Journal of business research : JBR 69 (2016) 10, pp. 4403-4410

Persistent link: https://www.econbiz.de/10011554668

Destination's social media communication and emotions : an investigation of visit intentions, word-of-mouth and travelers' facially expressed emotions

Schoner-Schatz, Lisa; Hofmann, Verena; Sauer, Nicola E. - In: Journal of destination marketing & management 22 (2021), pp. 1-10

Persistent link: https://www.econbiz.de/10013041387

1
2
3
4
5
6
7
8
9
10
Next
Last