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Customer engagement in sport :...
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1
Managing co-creation in professional sports : the antecedents and consequences of ritualized spectator behavior
McDonald, Heath
;
Karg, Adam J.
- In:
Sport management review
17
(
2014
)
3
,
pp. 292-309
Persistent link: https://www.econbiz.de/10010401077
Saved in:
2
Sport
fans
' roles in value co-creation
Kolyperas, Dimitrios
;
Maglaras, Georgios
;
Sparks, Leigh
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
2
,
pp. 201-220
Persistent link: https://www.econbiz.de/10012177391
Saved in:
3
Exploring value co-creation in Fan Fests : the role of
fans
Kolyperas, D.
;
Sparks, L.
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 71-84
Persistent link: https://www.econbiz.de/10011860430
Saved in:
4
Customer-to-customer interactions in the sport fan context : typology, framework (C2CIF) and directions for future research
Uhrich, Sebastian
;
Grohs, Reinhard
;
Koenigstorfer, Joerg
- In:
Journal of service management
35
(
2024
)
1
,
pp. 53-70
Persistent link: https://www.econbiz.de/10014456578
Saved in:
5
Fans
behave as buyers? : assimilate fan-based and team-based drivers of fan engagement
Fathy, Doaa
;
Elsharnouby, Mohamed H.
;
AbouAish, Ehab
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 329-345
Persistent link: https://www.econbiz.de/10013286427
Saved in:
6
The moderating effect of fan engagement on the relationship between fan knowledge and fan co-creation in social media
Behnam, Mohsen
;
Dickson, Geoff
;
Delshab, Vahid
;
Gerke, Anna
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 606-622
Persistent link: https://www.econbiz.de/10014381117
Saved in:
7
Fans
' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
8
Brand lovemarks scale of sport
fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
9
Investigating the effect of brand identity and character on brand loyalty of football team
fans
Keshtidar, Mohammad
;
Sahebkaran, MohammadAli
; …
- In:
International journal of sport management and marketing …
18
(
2018
)
1/2
,
pp. 105-115
Persistent link: https://www.econbiz.de/10011884677
Saved in:
10
Predicting which season ticket holders will renew oand which will not
McDonald, Heath
;
Karg, Adam J.
;
Leckie, Civilai
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
5
,
pp. 503-520
Persistent link: https://www.econbiz.de/10010482285
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