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Channel integration in grocery retailers via mobile applications

Yen, Yung-Shen - In: Marketing intelligence & planning 41 (2023) 4, pp. 427-441

Persistent link: https://www.econbiz.de/10014313029

Omnichannel retailing : does it empower consumers and influence patronage?

Mishra, Sita; Malhotra, Gunjan; Arora, Vibha; … - In: International journal of retail and distribution management 50 (2022) 2, pp. 229-250

Persistent link: https://www.econbiz.de/10013397937

Choosing optimal omnichannel coupon redeeming options in multiple channel settings

Vrechopoulos, Adam; Lazaris, Chris; Theodoratos, Stavros - In: Administrative Sciences : open access journal 12 (2022) 4, pp. 1-17

This article examines omnichannel redemption options when issuing digital coupons over social media. It investigates which channels or combinations of them provide optimal performance in terms of service-quality perception, customer satisfaction, and revenue. For that purpose, it compares three...

Persistent link: https://www.econbiz.de/10013470569

How to retain customers in omnichannel retailing : considering the roles of brand experience and purchase behavior

Yin, Chin-Ching; Chiu, Hung-Chang; Hsieh, Yi-Ching; … - In: Journal of retailing and consumer services 69 (2022), pp. 1-13

Persistent link: https://www.econbiz.de/10013401638

Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail

Tyrväinen, Olli; Karjaluoto, Heikki; Saarijärvi, Hannu - In: Journal of retailing and consumer services 57 (2020), pp. 1-10

Persistent link: https://www.econbiz.de/10012305392

Service integration in omnichannel retailing and its impact on customer experience

Quach, Sara; Barari, Mojtaba; Moudrý, Dann Vit; Quach, Ken - In: Journal of retailing and consumer services 65 (2022), pp. 1-9

Persistent link: https://www.econbiz.de/10013169715

Antecedents and outcomes of omnichannel retail customer experience

Nguyen Hai Ninh; Tran Manh Dung - In: International journal of electronic marketing and … 14 (2023) 2, pp. 171-189

Persistent link: https://www.econbiz.de/10014310008

Challenging the "integration imperative" : a customer perspective on omnichannel journeys

Gasparin, Isadora; Panina, Ekaterina; Becker, Larissa; … - In: Journal of retailing and consumer services 64 (2022), pp. 1-13

Persistent link: https://www.econbiz.de/10013209585

The future of omnichannel retail : a four-stage Delphi study

Briel, Frederik von - In: Technological forecasting & social change : an … 132 (2018), pp. 217-229

Persistent link: https://www.econbiz.de/10011960215

Omnichannel retailing strategy : a systematic review

Hailu, Aregu Asmare; Zewdie, Shimelis - In: The international review of retail, distribution and … 32 (2022) 1, pp. 59-79

Persistent link: https://www.econbiz.de/10012873360