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Mass behaviour change amid COV...
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Consumer behaviour
19
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19
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11
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Markenführung
11
Franchising
9
Social Marketing
9
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English
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Grace, Debra
89
King, Ceridwyn
25
Fry, Marie-Louise
22
Weaven, Scott
19
O'Cass, Aron
13
Ross, Mitchell
13
Frazer, Lorelle
9
Carlini, Joan
8
Shao, Wei
6
Gardiner, Sarah
5
Thaichon, Park
5
Bodey, Kelli
4
France, Cassandra
4
Giddings, Jeff
4
Quach, Sara
4
Brennan, Linda
3
Lo Iacono, Joseph
3
Perkins, Helen
3
Polonsky, Michael Jay
3
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3
So, Kevin Kam Fung
3
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2
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2
Green, Amelia
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Lin, Ping
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Manning, Mark
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2
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2
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1
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1
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1
Badejo, Abi
1
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1
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The journal of services marketing
13
The journal of brand management : an international journal
10
European journal of marketing : EJM
9
Journal of retailing and consumer services
7
Marketing intelligence & planning
7
Australasian marketing journal
5
Journal of business research : JBR
5
Journal of marketing management : MM
5
Qualitative market research : an international journal
5
Journal of retailing
4
Services marketing quarterly
4
International journal of hospitality management
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Psychology & marketing
3
International journal of nonprofit and voluntary sector marketing
2
Journal of Business Research
2
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2
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2
Advances in accounting education : teaching and curriculum innovations
1
Asia Pacific journal of marketing and logistics
1
European Journal of Marketing
1
Health marketing quarterly
1
International Journal of Nonprofit and Voluntary Sector Marketing
1
International journal of market research
1
Journal of Business & Industrial Marketing
1
Journal of Business Economics and Management
1
Journal of Social Marketing
1
Journal of consumer behaviour : an international research review
1
Journal of destination marketing & management
1
Journal of financial services marketing : JFSM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing communications
1
Journal of philanthropy and marketing
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
Macromarketing - a global focus ; Vol. 1
1
Marketing Intelligence & Planning
1
Marketing theory
1
Social marketing and behaviour change : models, theory and applications
1
Stakeholder involvement in social marketing : challenges and approaches to engagement
1
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ECONIS (ZBW)
66
OLC EcoSci
42
Other ZBW resources
4
RePEc
3
BASE
1
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1
The corporate social responsibility (CSR) employer brand process : integrative review and comprehensive model
Carlini, Joan
;
Grace, Debra
;
France, Cassandra
;
Lo …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
1/2
,
pp. 182-205
Persistent link: https://www.econbiz.de/10012178375
Saved in:
2
Exploring the interplay between customer perceived brand value and customer brand co-creation behaviour dimensions
France, Cassandra
;
Grace, Debra
;
Lo Iacono, Joseph
; …
- In:
The journal of asset management
27
(
2020
)
4
,
pp. 466-480
Persistent link: https://www.econbiz.de/10012298817
Saved in:
3
The corporate social responsibility (CSR) internal branding model : aligning employees' CSR awareness, knowledge, and experience to deliver positive employee performance outcomes
Carlini, Joan
;
Grace, Debra
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
7/8
,
pp. 732-760
Persistent link: https://www.econbiz.de/10012584564
Saved in:
4
Understanding young adult drink-driving behaviour : a value benefit perspective
Fry, Marie-Louise
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
3
,
pp. 227-235
Persistent link: https://www.econbiz.de/10003832748
Saved in:
5
Seeking the pleasure zone : understanding young adult’s intoxication culture
Fry, Marie-Louise
- In:
Australasian marketing journal
19
(
2011
)
1
,
pp. 65-70
Persistent link: https://www.econbiz.de/10008908945
Saved in:
6
Countering consumption in a culture of intoxication
Fry, Marie-Louise
- In:
Journal of marketing management : MM
26
(
2010
)
13/14
,
pp. 1279-1294
Persistent link: https://www.econbiz.de/10008810699
Saved in:
7
Discourses of consumer's alcohol resistant identities
Fry, Marie-Louise
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
4
,
pp. 348-366
Persistent link: https://www.econbiz.de/10009411305
Saved in:
8
Case study: Hello sunday morning! : towards ‘practices’ of responsible drinking
Fry, Marie-Louise
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 109-117)
.
2014
Persistent link: https://www.econbiz.de/10010477274
Saved in:
9
Understanding young adult drink-driving behaviour : a value benefit perspective
Fry, Marie-Louise
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
3
,
pp. 227-235
Persistent link: https://www.econbiz.de/10009882281
Saved in:
10
Predicting intention to recycle on the basis of the theory of planned behaviour
Arli, Denni
;
Badejo, Abi
;
Carlini, Joan
;
France, Cassandra
- In:
International Journal of Nonprofit and Voluntary Sector …
25
(
2019
)
2
Persistent link: https://www.econbiz.de/10012189749
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