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Social media strategy : marketing and advertising in the consumer revolution
Quesenberry, Keith A. - 2016
Persistent link: https://www.econbiz.de/10011412429
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Drama goes viral : effects of story development on shares and views of online advertising videos
Quesenberry, Keith A.; Coolsen, Michael K. - In: Journal of interactive marketing : a quarterly … 48 (2019), pp. 1-16
Persistent link: https://www.econbiz.de/10012129481
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Social media strategy : marketing, advertising, and public relations in the consumer revolution
Quesenberry, Keith A. - 2021 - Third edition
Persistent link: https://www.econbiz.de/10012200149
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What makes Facebook brand posts engaging? : a content analysis of Facebook brand post text that increases shares, likes, and comments to influence organic viral reach
Quesenberry, Keith A.; Coolsen, Michael K. - In: Journal of current issues and research in advertising 40 (2019) 3, pp. 229-244
Persistent link: https://www.econbiz.de/10012243129
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Social media strategy : marketing, advertising, and public relations in the consumer revolution
Quesenberry, Keith A. - 2019 - Second edition
Persistent link: https://www.econbiz.de/10011798321
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What makes a Super Bowl ad super? : five-act dramatic form affects consumer super bowl advertising ratings
Quesenberry, Keith A.; Coolsen, Michael K. - In: Journal of marketing theory and practice 22 (2014) 4, pp. 437-454
Persistent link: https://www.econbiz.de/10010510247