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Les recherches consacrées à la relation inter-fonctionnalité - performance d'un nouveau produit font état de résultats contradictoires. Si le recensement des contingences théoriques affectant cette relation par Troy, Hirunyawipada et Paswan (2008) semble exhaustif, celui des facteurs...
Persistent link: https://www.econbiz.de/10009004913
Cet article apporte un éclairage sur la consommation alimentaire de produits locaux, qui serait privilégiée par 83% des français en 2010. Après avoir défini le concept, la perspective consommateur et les stratégies développées pour se positionner sur ce marché sont abordées autour de...
Persistent link: https://www.econbiz.de/10009220117
People normally know they should follow a few preventive health behaviors in order to have a better and long life: to not smoke, to have a balanced diet low in fat and rich in vegetables and fruits, to exercise regularly, to avoid heavy drinking, to take medical screens for dangerous diseases,...
Persistent link: https://www.econbiz.de/10009369220
The current literature on business models lies mainly in the literature on strategy and competitive advantage and focuses on their role as descriptors of actual phenomenon, often by reference to taxonomic categories. In this essay we explore how business models can be seen as a set of cognitive...
Persistent link: https://www.econbiz.de/10010699089
: MOISE est une méthodologie de gestion de la connaissance qui comporte une étape de spécification de la connaissance, laquelle distingue la connaissance statique de la connaissance dynamique. Cette étape met en œuvre un langage de représentation de la connaissance graphique (LRC) qui...
Persistent link: https://www.econbiz.de/10010765714
Notre société dite société de l'information est en train de laisser la place à une société de la connaissance. La théorie de Shannon a permis de poser un cadre formel pour l'étude de l'information. Le présent papier propose une transposition de cette théorie à l'étude de la...
Persistent link: https://www.econbiz.de/10010765715
This qualitative study uncovers how organizations following a replication strategy, with its focus on efficiency and standardisation, can also achieve explorative knowledge search to propose relevant solutions to unusual problems. We undertook a detailed investigation of middle managers'...
Persistent link: https://www.econbiz.de/10010735515
Dynamic Capabilities are often considered as the factor justifying the different degrees of success of organizations in turbulent environment. In this pa-per we investigate whether companies that have achieved a Digital Data Genesis dynamic capability hold an IT-based competitive advantage....
Persistent link: https://www.econbiz.de/10010736428
Scholars dedicated increasing attention towards appreciating how design has changed individuals' perception of new products, firms' understanding and formulation of strategy, or other relevant actors' approach to innovation and technology management. By emphasising the importance of design for...
Persistent link: https://www.econbiz.de/10010736429
Organizations often launch exploration projects (EP) aiming at developing innovative products (or services) by the exploration of new technologies, users, ecosystems or business models. Because a fundamental purpose of any project is to create value, the approach of value management (or value...
Persistent link: https://www.econbiz.de/10010659994