A conceptual model of customer engagement through mobile applications in India
Year of publication: |
2018
|
---|---|
Authors: | Girija, Smitha ; Sharma, Devika Rani |
Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 17.2018, 3, p. 307-320
|
Subject: | conceptual paper | exploratory research | monetary factors | technological factors | psychological factors | virtual customer engagement | conceptual model | cultural management |
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