Antecedents and consequences of customer engagement : a study of users of online food delivery applications
Year of publication: |
2020
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Authors: | Girija, Smitha ; Sharma, Devika Rani |
Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 27.2020, 4, p. 74-95
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Subject: | Cultural Factor | Customer Engagement | Food Delivery Mobile Application | Monetary Factor | Psychological Factor | Repeat Purchase | Technological Factor | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Kundenzufriedenheit | Customer satisfaction |
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