Exploring dimensions of the customer experience at budget hotels during the COVID-19 pandemic : a netnography approach
Year of publication: |
2023
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Authors: | Girija, Smitha ; Sharma, Devika Rani ; Kaushal, Vaishali |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald, ISSN 1758-7646, ZDB-ID 2012932-4. - Vol. 26.2023, 4, p. 320-344
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Subject: | Budget hotels | Customer experience | Hygiene | Netnography | Personalization | Thematic analysis | Coronavirus | Hotellerie | Hotel industry | Epidemie | Epidemic | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction |
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