Brand management : the Indian context
Y. L. R. Moorthi
| Year of publication: |
1999
|
|---|---|
| Authors: | Moorthi, Y. L. R. |
| Publisher: |
New Delhi [u.a.] : Vikas |
| Subject: | Indien | India | Markenführung | Brand management |
| Extent: | XI, 171 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 81-259-0739-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001404321