Technology readiness, perceived ubiquity and M-commerce adoption : the moderating role of privacy
Year of publication: |
2017
|
---|---|
Authors: | Roy, Subhadip ; Moorthi, Y. L. R. |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 11.2017, 3, p. 268-295
|
Subject: | Consumer behavior | M-commerce | Structural equation modelling | E-commerce | Technology readiness | Human-computer interaction | perceived ubiquity | Konsumentenverhalten | Consumer behaviour | Mobile Business | Mobile business | Electronic Commerce | Innovationsdiffusion | Innovation diffusion | Innovationsakzeptanz | Innovation adoption | Strukturgleichungsmodell | Structural equation model | Online-Handel | Online retailing | Datenschutz | Data protection |
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