Branding in developing markets
Year of publication: |
2003
|
---|---|
Authors: | Lane Keller, Kevin ; Moorthi, Y. L. R. |
Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 46.2003, 3, p. 49-59
|
Publisher: |
Elsevier |
Saved in:
Online Resource
Saved in favorites
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