Digital business capability : its impact on firm and customer performance
Year of publication: |
2021
|
---|---|
Authors: | Wielgos, Dominik M. ; Homburg, Christian ; Kuehnl, Christina |
Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 49.2021, 4, p. 762-789
|
Subject: | Digital business transformation | Digital business capability | Dynamic capabilities | Mixed-methods research | Firm performance | Customer performance | Unternehmenserfolg | Dynamische Kompetenzen | Digitalisierung | Digitization | Organisatorischer Wandel | Organizational change | Strategisches Management | Strategic management | Wettbewerbsvorteil | Competitive advantage | Capability-Ansatz | Capability approach |
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