Transformational sales : making a difference with strategic customers
Year of publication: |
[2016]
|
---|---|
Authors: | Kotler, Philip ; Dingena, Marian ; Pförtsch, Waldemar A. |
Publisher: |
Cham; Heidelberg : Springer |
Subject: | Organisatorischer Wandel | Organizational change | Verkauf | Selling | Kunden | Customers | Firmenkunde | Kundenmanagement | Kundengruppenmanagement |
Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
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