Transformational Sales : Making a Difference with Strategic Customers

by Philip Kotler, Marian Dingena, Waldemar Pfoertsch

Introduction -- Driving Change with Strategic Customers -- Setting the Joint Transformation Agenda -- Guiding Customer Business Transformation -- Enabling Internal Transformation -- Undertaking the Transformative Journey.

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Year of publication:	2016 ; 1st ed. 2016
Authors:	Kotler, Philip
Other Persons:	Dingena, Marian (contributor) ; Pförtsch, Waldemar (contributor)
Publisher:	[Cham] : Springer
Subject:	Organisatorischer Wandel \| Organizational change \| Verkauf \| Selling \| Kunden \| Customers \| Firmenkunde \| Kundenmanagement \| Kundengruppenmanagement
Description of contents:	Description [swbplus.bsz-bw.de]

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Extent:	Online-Ressource (XXIII, 162 p. 36 illus, online resource)
Series:	SpringerLink / Bücher
Type of publication:	Book / Working Paper
Language:	English
Notes:	IntroductionDriving Change with Strategic Customers -- Setting the Joint Transformation Agenda -- Guiding Customer Business Transformation -- Enabling Internal Transformation -- Undertaking the Transformative Journey.
ISBN:	978-3-319-20606-6 ; 978-3-319-20605-9
Other identifiers:	10.1007/978-3-319-20606-6 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014017830