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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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New product development
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
138
SpringerLink / Bücher
128
International journal of innovation management
96
Industrial marketing management : the international journal for industrial and high-tech firms
79
Management Science
77
IEEE transactions on engineering management : EM
72
Technovation : the international journal of technological innovation, entrepreneurship and technology management
72
Technological forecasting & social change : an international journal
70
The journal of product innovation management : an international publication of the Product Development & Management Association
64
International journal of production economics
63
Research policy : policy, management and economic studies of science, technology and innovation
57
International journal of production research
50
International Journal of Innovation Management (ijim)
38
Journal of engineering and technology management : JET-M
36
The journal of business & industrial marketing
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Springer eBook Collection
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Technology analysis & strategic management
33
European journal of innovation management
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International journal of innovation and technology management
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European journal of operational research : EJOR
28
International journal of product development : IJPD
25
Research
25
International journal of technology management : IJTM
24
International Journal of Innovation and Technology Management (IJITM)
22
Creativity and innovation management
20
Innovation: organization & management : IOM
18
International journal of product lifecycle management : IJPLM
18
International journal of project management : the journal of The International Project Management Association
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing Science
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Forschungs-/Entwicklungs-/Innovations-Management
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Journal of the Academy of Marketing Science
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Open Innovation Research, Management and Practice
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Research technology management : RTM
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Research-technology management
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Economics of innovation and new technology
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European management journal
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International journal of business innovation and research : IJBIR
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International journal of innovation management : IJIM
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1
Raw ideas in the fuzzy front end : verbosity increases perceived creativity
Kornish, Laura J.
;
Jones, Sharaya M.
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1106-1122
Persistent link: https://www.econbiz.de/10012796445
Saved in:
2
A theoretical analysis of the lean start-up method
Yoo, Onesun Steve
;
Huang, Tingliang
;
Arifoğlu, Kenan
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 395-412
Persistent link: https://www.econbiz.de/10012593994
Saved in:
3
Consumer preference elicitation of complex products using fuzzy support vector machine active learning
Huang, Dongling
;
Luo, Lan
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
3
,
pp. 445-464
Persistent link: https://www.econbiz.de/10011498939
Saved in:
4
Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10012022546
Saved in:
5
What are we really good at? : product strategy with uncertain capabilities
Miklós-Thal, Jeanine
;
Raith, Michael
;
Selove, Matthew
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 294-309
Persistent link: https://www.econbiz.de/10011864776
Saved in:
6
"Ten million readers can’t be wrong!," or can they? : on the role of information about adoption stock in new product trial
Morvinski, Coby
;
Amir, On
;
Muller, Eitan
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 290-300
Persistent link: https://www.econbiz.de/10011672616
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