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~person:"Griffith, David A."
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Griffith, David A.
Brem, Alexander
21
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Industrial marketing management : the international journal for industrial and high-tech firms
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The roles of shadow of the past and future in driving new product novelty and meaningfulness within coopetitive collaborations
Dean, Tereza
;
Griffith, David A.
;
Yalcinkaya, Goksel
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 174-187
Persistent link: https://www.econbiz.de/10014282235
Saved in:
2
Building and leveraging competence exploitation and exploration for firm new product success
Griffith, David A.
;
Dean, Tereza
;
Yalcinkaya, Goksel
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 233-244
Persistent link: https://www.econbiz.de/10013206321
Saved in:
3
Short- and long-term market returns of international codevelopment alliances of new products
Harmancioglu, Nukhet
;
Griffith, David A.
;
Yılmaz, Tuba
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 939-959
Persistent link: https://www.econbiz.de/10012107383
Saved in:
4
Reciprocal value sharing in manufacturer-retailer relationships : the case of new product introductions
Dean, Tereza
;
Griffith, David A.
;
Calantone, Roger J.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 87-100
Persistent link: https://www.econbiz.de/10011820305
Saved in:
5
The new product portfolio innovativeness-stock returns relationship : the role of large individual investors’ culture
Cillo, Paola
;
Griffith, David A.
;
Rubera, Gaia
- In:
Journal of marketing
82
(
2018
)
6
,
pp. 49-70
Persistent link: https://www.econbiz.de/10011955018
Saved in:
6
New product creativity : understanding contract specificity in new product introductions
Dean, Tereza
;
Griffith, David A.
;
Calantone, Roger J.
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 39-58
Persistent link: https://www.econbiz.de/10011458669
Saved in:
7
Cross-national collaboration of marketing personnel within a multinational : leveraging customer participation for new product advantage
Griffith, David A.
;
Lee, Hannah S.
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011626803
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