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~subject:"Markenführung"
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Framework for brand positioning of automotive lubricants by using structural equation modelling
Srivastava, Gautam
- In:
International journal of management practice : IJMP
16
(
2023
)
1
,
pp. 89-103
Persistent link: https://www.econbiz.de/10014315785
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2
Analysis of brand resonance measures to access, dimensionality, reliability and validity
Raut, Umesh Ramchandra
;
Brito, Pedro Quelhas
;
Pawar, …
- In:
Global business review
21
(
2020
)
1
,
pp. 162-175
Persistent link: https://www.econbiz.de/10012211015
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3
Consumer perception of brand personality : an empirical evidence from India
Srivastava, Kavita
;
Sharma, Narendra K.
- In:
Global business review
17
(
2016
)
2
,
pp. 375-388
Persistent link: https://www.econbiz.de/10011583107
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4
Brand trust in a cross-cultural context : test for robustness of an alternative
measurement
model
Li, Fuan
;
Xu, Lan
;
Li, Tiger
;
Zhou, Nan
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 462-471
Persistent link: https://www.econbiz.de/10011443006
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