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~subject:"Online-Marketing"
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Search: subject:"structural equation modeling"
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Online-Marketing
Structural equation model
492
Strukturgleichungsmodell
492
Structural equation modeling
386
structural equation modeling
218
Consumer behaviour
131
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131
Partial least squares
67
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64
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62
Partielle kleinste Quadrate
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Lieferkette
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Supply chain
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Langer, Paul F.
2
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2
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of promotion management : JPM
2
Service business
2
Comparative analysis of trade and finance in emerging economies
1
European journal of innovation management
1
Frontiers of business research in China : selected publications from Chinese universities
1
IEEE transactions on engineering management : EM
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of production economics
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business research : JBR
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Journal of international consumer marketing
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Journal of retailing and consumer services
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Journal of science and technology policy management : JSTPC
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Journal of vacation marketing
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Management decision
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Public performance & management review
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Strategic corporate communication in the digital age
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Technological forecasting & social change : an international journal
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Promoting tourism business through digital marketing in the new normal era : a sustainable approach
Deb, Santus Kumar
;
Nafi, Shohel Md.
;
Valeri, Marco
- In:
European journal of innovation management
27
(
2024
)
3
,
pp. 775-799
Persistent link: https://www.econbiz.de/10014501227
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2
Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
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3
Personality traits as determinants of facebook behavior : study of Indian GEN-Z
Banerjee, Sudatta
;
Alok, Swati
;
Mahapatra, Mousumi Singha
; …
- In:
Comparative analysis of trade and finance in emerging …
,
(pp. 67-83)
.
2023
Persistent link: https://www.econbiz.de/10014316875
Saved in:
4
Investigating assortative mating processes inside Internet-dating-service settings
Schibik, Aaron
;
Strutton, David
;
Thompson, Kenneth N.
- In:
The journal of services marketing
37
(
2023
)
4
,
pp. 431-445
Persistent link: https://www.econbiz.de/10014276919
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5
Users' response toward online doctor consultation platforms : SOR approach
Goyal, Sandeep
;
Chauhan, Sumedha
;
Gupta, Parul
- In:
Management decision
60
(
2022
)
7
,
pp. 1990-2018
Persistent link: https://www.econbiz.de/10013350274
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6
A new perspective of e-trust in the era of social media : insights from customer satisfaction data
Ramanathan, Usha
;
Williams, Nigel L.
;
Zhang, Michael
; …
- In:
IEEE transactions on engineering management : EM
69
(
2022
)
4
,
pp. 1417-1431
Persistent link: https://www.econbiz.de/10013356954
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7
The impact of convenience in a click and collect retail setting : a consumer-based approach
Vyt, Dany
;
Jara, Magali
;
Mevel, Olivier
;
Morvan, Thierry
; …
- In:
International journal of production economics
248
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013337230
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8
Investigating the effect of advertising irritation on digital advertising effectiveness : a moderated mediation model
Sharma, Anshuman
;
Dwivedi, Rohita
;
Mariani, Marcello M.
; …
- In:
Technological forecasting & social change : an …
180
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013429235
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9
Social media resources and capabilities as strategic determinants of social media performance
Marchand, André
;
Hennig-Thurau, Thorsten
;
Flemming, Jan
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 549-571
Persistent link: https://www.econbiz.de/10012939484
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10
The corporate communication executives’ interactive engagement through digital media
Camilleri, Mark Anthony
;
Isaías, Pedro
- In:
Strategic corporate communication in the digital age
,
(pp. 52-72)
.
2021
Persistent link: https://www.econbiz.de/10012491140
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