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~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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New product development
68
Produktentwicklung
68
Innovation
28
Innovation management
25
Innovationsmanagement
25
Consumer behaviour
22
Konsumentenverhalten
22
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15
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68
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Van Den Bulte, Christophe
8
Iyengar, Radha
7
Valente, Thomas W.
5
Kapur, P. K.
3
Ompal Singh
3
Aggrawal, Deepti
2
Anand, Adarsh
2
Brem, Alexander
2
Fischer, Marc
2
Millson, Murray R.
2
Ofek, Elie
2
Selove, Matthew
2
Tellis, Gerard J.
2
Aggarwal, Anu Gupta
1
Al-Zu'bi, Zu'bi M. F.
1
Albuquerque, Paulo
1
Amir, On
1
Angell, Ian O.
1
Antikainen, Maria
1
Aral, Sinan
1
Arifoğlu, Kenan
1
Bartl, Michael
1
Basirzadeh, Mashaallh
1
Bezawada, Ram
1
Bronnenberg, Bart J.
1
Brophey, Glenn
1
Bullinger-Hoffmann, Angelika C.
1
Christakis, Nicholas A.
1
De Smet, Dieter
1
Dekimpe, Marnik G.
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Drauz, Ralf
1
Fotiadis, Thomas
1
Fowler, James H.
1
Gal-Or, Esther
1
Ghodsi, Masoud
1
Godes, David
1
Goldenberg, Jacob
1
Grewal, Rajdeep
1
Hakkak, Mohammad
1
Hallerstede, Stefan H.
1
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International journal of technology marketing : IJTMkt
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of product innovation management : an international publication of the Product Development & Management Association
360
Journal of business research : JBR
192
International journal of innovation management
157
International journal of product development : IJPD
150
Industrial marketing management : the international journal for industrial and high-tech firms
145
SpringerLink / Bücher
129
International journal of production research
127
IEEE transactions on engineering management : EM
119
International journal of production economics
108
Technovation : the international journal of technological innovation, entrepreneurship and technology management
92
Technological forecasting & social change : an international journal
83
Research policy : policy, management and economic studies of science, technology and innovation
78
Management Science
77
R & D management
72
International journal of innovation and technology management
66
Journal of engineering and technology management : JET-M
65
International journal of technology management : IJTM
61
Management science : journal of the Institute for Operations Research and the Management Sciences
57
The journal of business & industrial marketing
57
International journal of product lifecycle management : IJPLM
53
Research technology management : RTM
52
Creativity and innovation management
50
Technology analysis & strategic management
49
European journal of operational research : EJOR
45
Research
40
European journal of innovation management : EJIM
38
Faculty & research / Insead : working paper series
38
International Journal of Innovation Management (ijim)
38
Journal of open innovation : technology, market, and complexity
38
International journal of project management : the journal of The International Project Management Association
37
Journal of marketing
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
Journal of the Academy of Marketing Science
36
European journal of innovation management
35
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
35
Springer eBook Collection
35
International journal of business innovation and research
34
Production and operations management : an international journal of the Production and Operations Management Society
33
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ECONIS (ZBW)
68
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1
Raw ideas in the fuzzy front end : verbosity increases perceived creativity
Kornish, Laura J.
;
Jones, Sharaya M.
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1106-1122
Persistent link: https://www.econbiz.de/10012796445
Saved in:
2
A theoretical analysis of the lean start-up method
Yoo, Onesun Steve
;
Huang, Tingliang
;
Arifoğlu, Kenan
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 395-412
Persistent link: https://www.econbiz.de/10012593994
Saved in:
3
Communication does matter : a literature review approach on integration in the NPD process
Fotiadis, Thomas
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 312-339
Persistent link: https://www.econbiz.de/10011862028
Saved in:
4
How to co-create local food products with consumers?
Antikainen, Maria
;
Niemelä, Marketta
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
1
,
pp. 71-89
Persistent link: https://www.econbiz.de/10011738641
Saved in:
5
A review and analysis of literature on netnography research
Bartl, Michael
;
Kannan, Vijai Kumar
;
Stockinger, Hanna
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
2
,
pp. 165-196
Persistent link: https://www.econbiz.de/10011542615
Saved in:
6
Consumer preference elicitation of complex products using fuzzy support vector machine active learning
Huang, Dongling
;
Luo, Lan
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
3
,
pp. 445-464
Persistent link: https://www.econbiz.de/10011498939
Saved in:
7
Intention : customer perceived market orientation and perceived environmental sustainability information
Millson, Murray R.
- In:
International journal of technology marketing : IJTMkt
10
(
2015
)
3
,
pp. 248-265
Persistent link: https://www.econbiz.de/10011478336
Saved in:
8
Comparative study on FFE activities between Korean and Japanese NPD projects
Nagahira, Akio
(
contributor
)
- In:
International journal of technology marketing : IJTMkt
10
(
2015
)
1
,
pp. 67-94
Persistent link: https://www.econbiz.de/10011309215
Saved in:
9
Customer-oriented
product
development
process in B2B industry
Suominen, Veli-Matti
;
Kytölä, Juha
;
Naaranoja, Marja
- In:
International journal of technology marketing : IJTMkt
10
(
2015
)
1
,
pp. 47-66
Persistent link: https://www.econbiz.de/10011309219
Saved in:
10
Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10012022546
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