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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
New product development
32
Produktentwicklung
32
Consumer behaviour
14
Innovation
11
Innovation diffusion
9
Innovationsdiffusion
9
Social network
8
Soziales Netzwerk
8
USA
7
United States
7
Theorie
6
Theory
6
Innovation management
5
Innovationsmanagement
5
Learning process
4
Lernprozess
4
Market entry
4
Markteintritt
4
Social Web
4
Social web
4
new product development
4
Duration analysis
3
Medical device
3
Medizinprodukt
3
Meinung
3
Opinion
3
Statistische Bestandsanalyse
3
Welt
3
World
3
social networks
3
Absatz
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Arzneimittel
2
Automotive industry
2
Category Management
2
Category management
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Fuzzy sets
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Fuzzy-Set-Theorie
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Kfz-Industrie
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Market research
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English
14
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Van Den Bulte, Christophe
6
Iyengar, Radha
5
Valente, Thomas W.
3
Albuquerque, Paulo
1
Amir, On
1
Aral, Sinan
1
Bezawada, Ram
1
Bronnenberg, Bart J.
1
Fischer, Marc
1
Godes, David
1
Goldenberg, Jacob
1
Han, Jin K.
1
Ho, Teck-Hua
1
Hu, Yansong
1
Huang, Dongling
1
Lee, Jae Young
1
Li, Shan
1
Lowengart, Oded
1
Luo, Lan
1
Meyer, Robert J.
1
Morvinski, Coby
1
Muller, Eitan
1
Park, So-eun
1
Shapira, Daniel
1
Shen, Zuo-Jun
1
Spann, Martin
1
Sridhar, Karthik
1
Tellis, Gerard J.
1
Trivedi, Minakshi
1
Zhao, Shenghui
1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
34
The journal of product innovation management : an international publication of the Product Development & Management Association
19
Journal of marketing
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing research : JMR
10
Journal of retailing and consumer services
10
Springer Proceedings in Business and Economics
10
SpringerLink / Bücher
10
International journal of innovation management
8
International journal of technology marketing : IJTMkt
8
Research policy : policy, management and economic studies of science, technology and innovation
7
Springer eBook Collection
7
Technological forecasting & social change : an international journal
7
International journal of product development : IJPD
6
Journal of international consumer marketing
6
Journal of strategic marketing
6
Cogent business & management
5
European journal of innovation management : EJIM
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of marketing management : MM
5
Journal of the Academy of Marketing Science
5
Marketing intelligence & planning
5
Marketing letters : a journal of research in marketing
5
The journal of brand management : an international journal
5
Asia Pacific journal of marketing and logistics
4
International journal of innovation and technology management
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of food products marketing
4
Journal of marketing theory and practice
4
Research
4
The journal of consumer marketing
4
The journal of product & brand management
4
Australasian marketing journal
3
European journal of innovation management
3
European journal of marketing
3
Folia oeconomica Stetinensia : FOS
3
Harvard business review : HBR
3
IEEE transactions on engineering management : EM
3
International journal of product lifecycle management : IJPLM
3
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ECONIS (ZBW)
14
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1
Consumer preference elicitation of complex products using fuzzy support vector machine active learning
Huang, Dongling
;
Luo, Lan
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
3
,
pp. 445-464
Persistent link: https://www.econbiz.de/10011498939
Saved in:
2
"Ten million readers can’t be wrong!," or can they? : on the role of information about adoption stock in new product trial
Morvinski, Coby
;
Amir, On
;
Muller, Eitan
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 290-300
Persistent link: https://www.econbiz.de/10011672616
Saved in:
3
Skimming or penetration? : strategic dynamic pricing for new products
Spann, Martin
;
Fischer, Marc
;
Tellis, Gerard J.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 235-249
Persistent link: https://www.econbiz.de/10010515896
Saved in:
4
Social contagion in new product trial and repeat
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Lee, Jae Young
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 408-429
Persistent link: https://www.econbiz.de/10011291342
Saved in:
5
Nonmonotonic status effects in new product adoption
Hu, Yansong
;
Van Den Bulte, Christophe
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 509-533
Persistent link: https://www.econbiz.de/10010402544
Saved in:
6
Investigating the drivers of consumer cross-category learning for new products using multiple data sets
Sridhar, Karthik
;
Bezawada, Ram
;
Trivedi, Minakshi
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
4
,
pp. 668-688
Persistent link: https://www.econbiz.de/10009614314
Saved in:
7
Customer influence value and purchase acceleration in new product diffusion
Ho, Teck-Hua
;
Li, Shan
;
Park, So-eun
;
Shen, Zuo-Jun
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
2
,
pp. 236-256
Persistent link: https://www.econbiz.de/10009548700
Saved in:
8
Tricked by truncation : spurious duration dependence and social contagion in Hazard models
Van Den Bulte, Christophe
;
Iyengar, Radha
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 233-248
Persistent link: https://www.econbiz.de/10009006850
Saved in:
9
Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
Saved in:
10
Identifying social influence : a comment on opinion leadership and social contagion in new product diffusion
Aral, Sinan
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 217-223
Persistent link: https://www.econbiz.de/10009006860
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