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~language:"eng"
~subject:"Betriebliches Informationssystem"
~subject:"Marketing management"
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Betriebliches Informationssystem
Marketing management
conceptual model
77
Conceptual model
48
Conceptual Model
18
Consumer behaviour
17
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17
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14
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Afanas'jev, Mykola V.
1
Behl, Abhishek
1
Cheutet, Vincent
1
Chew, Kok-Wai
1
Chumak, Ganna
1
Colebrook, Marcos
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Murali Raman
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Business & information systems engineering
1
Electronic markets : the international journal on networked business
1
Health marketing quarterly
1
International journal of business information systems : IJBIS
1
International journal of product development : IJPD
1
Journal of business research : JBR
1
Problems and perspectives in management : PPM ; international research journal
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ECONIS (ZBW)
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1
CURIE : towards an ontology and enterprise architecture of a CRM
conceptual
model
Fernández-Cejas, Miguel
;
Pérez-González, Carlos J.
; …
- In:
Business & information systems engineering
64
(
2022
)
5
,
pp. 615-643
Persistent link: https://www.econbiz.de/10013445686
Saved in:
2
Barriers and facilitators of B2B degree of digital use and brand engagement : an integration of technology and behavioral perspectives
Ghosh, Deviprasad
;
Dash, Satyabhusan
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2793-2810
Persistent link: https://www.econbiz.de/10014472635
Saved in:
3
Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms : a mixed method approach
Behl, Abhishek
;
Jayawardena, Nirma Sadamali
;
Nigam, Achint
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014281062
Saved in:
4
Art infusion phenomenon : a systematic literature review
Gupta, Mansi
;
Joshi, Rakesh Mohan
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 235-256
Persistent link: https://www.econbiz.de/10013552953
Saved in:
5
The conceptual bases of introduction of foresight marketing into business management
Verdenhofa, Olga
;
Afanas'jev, Mykola V.
;
Panchuk, Anastasiia
- In:
Problems and perspectives in management : PPM ; …
16
(
2018
)
3
,
pp. 163-173
Persistent link: https://www.econbiz.de/10011987388
Saved in:
6
Communicating nutraceuticals : a multi-stakeholder perspective from a developing nation
Jain, Varsha
;
Roy, Subhadip
;
Damle, Neha
;
Jagani, Kyati
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 239-254
Persistent link: https://www.econbiz.de/10011584750
Saved in:
7
A
conceptual
model
of information system usage for better improvement in organisations
Magboul, Ibrahim Hussien Musa
;
Chew, Kok-Wai
;
Murali Raman
- In:
International journal of business information systems : …
22
(
2016
)
3
,
pp. 362-374
Persistent link: https://www.econbiz.de/10011636532
Saved in:
8
Proposal for a process oriented knowledge management system (PKMS)
Louis-Sydney, Ludovic
;
Cheutet, Vincent
;
Lamouri, Samir
- In:
International journal of product development : IJPD
21
(
2016
)
4
,
pp. 267-287
Persistent link: https://www.econbiz.de/10011737780
Saved in:
9
How to bridge the boundary? : determinants of inter-organizational social software usage
Steinhueser, Melanie
;
Richter, Alexander
;
Smolnik, Stefan
- In:
Electronic markets : the international journal on …
25
(
2015
)
4
,
pp. 267-281
Persistent link: https://www.econbiz.de/10011553020
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