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~language:"eng"
~subject:"Marktforschung"
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Data quality assurance begins before data collection and never ends : what marketing researchers absolutely need to remember
Moore, Zachary
;
Harrison, Dana E.
;
Hair, Joseph F.
- In:
International journal of market research
63
(
2021
)
6
,
pp. 693-714
Persistent link: https://www.econbiz.de/10012794281
Saved in:
2
Questionnaire design : how to plan, structure and write survey material for effective market research
Brace, Ian
-
2008
-
2. ed.
Persistent link: https://www.econbiz.de/10004911804
Saved in:
3
Questionnaire design : how to plan, structure and write survey material for effective market research
Brace, Ian
-
2004
Persistent link: https://www.econbiz.de/10004541989
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