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~person:"Ernst, Holger"
~person:"Homburg, Christian"
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Search: subject:"product development"
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Produktentwicklung
28
New product development
26
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10
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9
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9
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9
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Ernst, Holger
Homburg, Christian
Herstatt, Cornelius
91
Brem, Alexander
37
Di Benedetto, C. Anthony
34
Calantone, Roger J.
33
Taha, Zahari
29
Ahmed, Shamsuddin
28
Cooper, Robert G.
27
Ale Ebrahim, Nader
24
Griffin, Abbie
24
Trott, Paul
22
Di Benedetto, Anthony
21
Eppinger, Steven D.
21
Gassmann, Oliver
21
Hultink, Erik J.
21
Lüthje, Christian
21
Song, Michael
21
Ulrich, Karl T.
21
Kahn, Kenneth B.
20
Verworn, Birgit
20
Haapasalo, Harri
19
Hippel, Eric von
19
Dahl, Darren W.
18
Lynn, Gary
18
Wu, Jie
18
Dayan, Mumin
17
Keskin, Halit
17
Sosa, Manuel
17
Dawid, Herbert
16
Dell'Era, Claudio
16
Kort, Peter M.
16
Leifer, Larry
16
Tiwari, Rajnish
16
Van Den Bulte, Christophe
16
Barczak, Gloria
15
Nagahira, Akio
15
Ofek, Elie
15
Brettel, Malte
14
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The journal of product innovation management : an international publication of the Product Development & Management Association
5
Research
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
4
Journal of marketing
3
Journal of the Academy of Marketing Science
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2
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Gabler Research / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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Innovationsentwicklung, Internationalität, Mitarbeiterperspektive
1
Journal of Business Research
1
Journal of business research : JBR
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The PDMA handbook of new product development
1
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
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1
Virtual reality in new
product
development
: insights from prelaunch sales forecasting for durables
Harz, Nathalie
;
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 157-179
Persistent link: https://www.econbiz.de/10013258858
Saved in:
2
Gestaltung von Teams in der Neuproduktentwicklung : eine empirische Untersuchung von Vertriebsintegration und internationaler Heterogenität
Sieberz, Isabell
-
2019
Persistent link: https://www.econbiz.de/10011955355
Saved in:
3
Kognitive Verzerrungen bei Managemententscheidungen : experimentelle Untersuchungen zum organisationalen Kontext in der Neuproduktentwicklung
Weeth, Alexander
-
2018
Persistent link: https://www.econbiz.de/10011764228
Saved in:
4
Virtual Co-Creation with Customers in the Early Stages of New
Product
Development
Ernst, Holger
-
2017
the effectiveness of virtual co-creation in the early stages of new
product
development
(i.e. idea generation …
Persistent link: https://www.econbiz.de/10012945583
Saved in:
5
The contingent roles of R&D-sales versus R&D-marketing cooperation in new-
product
development
of business-to-business firms
Homburg, Christian
;
Alavi, Sascha
;
Rajab, Thomas
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 212-230
Persistent link: https://www.econbiz.de/10011671985
Saved in:
6
Virtual Reality in Erfolgsprognosen vor Neuprodukteinführung : Modellentwicklung, Validierung und empirische Untersuchung
Harz, Nathalie
-
2020
Persistent link: https://www.econbiz.de/10012140415
Saved in:
7
The interplay between technology characteristics, R&D internationalisation, and new product introduction : empirical evidence from the energy conservation sector
Ardito, Lorenzo
;
Ernst, Holger
;
Messeni Petruzzelli, Antonio
- In:
Technovation : the international journal of …
96/97
(
2020
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012607982
Saved in:
8
Produktdesign : eine empirische Untersuchung zu Definition, Messung und Auswirkungen auf das Verhalten von Konsumenten
Schwemmle, Martin
-
2016
Persistent link: https://www.econbiz.de/10011451280
Saved in:
9
Portfolio orientation in new
product
development
: a paper series
Coulon, Marcel
-
2013
Persistent link: https://www.econbiz.de/10009753383
Saved in:
10
The catbird seat of the sales force : how sales force integration leads to new product success
Kuester, Sabine
;
Homburg, Christian
;
Hildesheim, Andreas
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 462-479
Persistent link: https://www.econbiz.de/10011734893
Saved in:
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