//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Homburg, Christian"
~subject:"Innovation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"product development"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Innovation
Produktentwicklung
14
New product development
13
Innovation management
4
Innovationsmanagement
4
Consumer behaviour
3
Erfolgsfaktor
3
Konsumentenverhalten
3
Sales
3
Success factor
3
Absatz
2
Brand image
2
Forecasting model
2
Integration practice
2
Markenimage
2
Market entry
2
Markteintritt
2
New product success
2
New service development
2
Nonlinear effects
2
Product design
2
Produkteinführung
2
Produktgestaltung
2
Prognoseverfahren
2
Virtual reality
2
Virtuelle Realität
2
Absatzprognose
1
Aesthetics
1
Ankündigung
1
Ankündigungseffekt
1
Announcement effect
1
Arbeitsgestaltung
1
Arbeitsgruppe
1
Außendienst
1
Beteiligung
1
Boundary spanner
1
Brand management
1
Business organization
1
Cognition
1
Cross-functional cooperation
1
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Homburg, Christian
Herstatt, Cornelius
40
Brem, Alexander
26
Dawid, Herbert
15
Di Benedetto, C. Anthony
14
Lynn, Gary
14
Keskin, Halit
13
Kort, Peter M.
13
Yan, Tingting
13
Di Benedetto, Anthony
12
Gassmann, Oliver
11
Akgun, Ali
10
Bouncken, Ricarda B.
10
Cooper, Robert G.
10
Griffin, Abbie
10
Griffith, David A.
10
Kopel, Michael
10
Lüthje, Christian
10
Trott, Paul
10
Zedtwitz, Maximilian von
10
Akgün, Ali E.
9
Calantone, Roger J.
9
Dayan, Mumin
9
Dell'Era, Claudio
9
Haapasalo, Harri
9
Hippel, Eric von
9
Liu, Yang
9
Simms, Chris
9
Verworn, Birgit
9
Wu, Jie
9
Ale Ebrahim, Nader
8
Bilgram, Volker
8
Chan, Tian Heong
8
Chao, Raul O.
8
De Jong, Jeroen P. J.
8
Kahn, Kenneth B.
8
Kavadias, Stylianos
8
Lakemond, Nicolette
8
Mihm, Jürgen
8
Morgan, Todd
8
O'Cass, Aron
8
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Virtual reality in new
product
development
: insights from prelaunch sales forecasting for durables
Harz, Nathalie
;
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 157-179
Persistent link: https://www.econbiz.de/10013258858
Saved in:
2
The contingent roles of R&D-sales versus R&D-marketing cooperation in new-
product
development
of business-to-business firms
Homburg, Christian
;
Alavi, Sascha
;
Rajab, Thomas
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 212-230
Persistent link: https://www.econbiz.de/10011671985
Saved in:
3
The catbird seat of the sales force : how sales force integration leads to new product success
Kuester, Sabine
;
Homburg, Christian
;
Hildesheim, Andreas
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 462-479
Persistent link: https://www.econbiz.de/10011734893
Saved in:
4
Is the more always better? : a comparative study of internal and external integration practices in new product and new service development
Homburg, Christian
;
Kuehnl, Christina
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1360-1367
Persistent link: https://www.econbiz.de/10010379345
Saved in:
5
Firm-hosted online brand communities and new product success
Gruner, Richard L.
;
Homburg, Christian
;
Lukas, Bryan A.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 29-48
Persistent link: https://www.econbiz.de/10010256716
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->