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~person:"Homburg, Christian"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
29
Relationship marketing
29
Theorie
18
Theory
18
Lieferantenmanagement
17
Supplier relationship management
17
Deutschland
16
Germany
16
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15
Marketingmanagement
15
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12
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12
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10
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9
B-to-B-Marketing
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Customer satisfaction
8
Erfolgsfaktor
8
Kundenzufriedenheit
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8
Innovation
7
New product development
6
Produktentwicklung
6
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6
Strategic management
6
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Brand management
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Markenführung
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business-to-business marketing
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Innovationsmanagement
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Article
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Aufsatz in Zeitschrift
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74
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52
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Homburg, Christian
Cheng, T. C. E.
207
Vrontis, Demetris
154
Choi, Tsan-Ming
144
Gunasekaran, Angappa
140
Antony, Jiju
137
Wright, Mike
128
Kraus, Sascha
127
Svensson, Göran
122
Sarkis, Joseph
117
Govindan, Kannan
105
Kumar, Vikas
103
Wagner, Stephan M.
99
Han, Heesup
98
Kumar, V.
95
Tarba, Shlomo Yedidia
95
Chen, Jing
92
Fabozzi, Frank J.
92
Smith, Alan D.
91
Dolgui, Alexandre
89
Ivanov, Dmitry
89
Shankar, Ravi
89
Brem, Alexander
88
Budhwar, Pawan S.
87
Chiappetta Jabbour, Charbel José
87
Thurasamy Ramayah
87
Mattila, Anna S.
84
Van Wassenhove, Luk N.
83
Luu Trong Tuan
81
Schiereck, Dirk
81
Melewar, T. C.
80
Zhao, Xiande
80
Clegg, Stewart
79
Tang, Christopher S.
79
Devadasan, S. R.
78
Liu, Yang
77
Glock, Christoph H.
76
Chan, Felix Tung Sun
74
Min, Ho-key
74
Thrassou, Alkis
74
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Journal of the Academy of Marketing Science
14
Journal of marketing
13
Die Betriebswirtschaft : DBW
8
Journal of business economics : JBE
8
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
5
Marketing : ZFP ; journal of research and management
4
Harvard-Business-Manager : das Wissen der Besten
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Journal of business research : JBR
2
Journal of international marketing
2
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
1
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing research
1
Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
1
Strategic management journal
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Zeitschrift für Planung : ZP
1
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ECONIS (ZBW)
74
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1
Customer journey
management
capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
2
Virtual reality in new product development : insights from prelaunch sales forecasting for durables
Harz, Nathalie
;
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 157-179
Persistent link: https://www.econbiz.de/10013258858
Saved in:
3
Tolerating and managing failure: an organizational perspective on customer reacquisition
management
Vomberg, Arnd
;
Homburg, Christian
;
Gwinner, Olivia
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 117-136
Persistent link: https://www.econbiz.de/10012271507
Saved in:
4
Digital business capability : its impact on firm and customer performance
Wielgos, Dominik M.
;
Homburg, Christian
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 762-789
Persistent link: https://www.econbiz.de/10012587472
Saved in:
5
The value relevance of digital marketing capabilities to firm performance
Homburg, Christian
;
Wielgos, Dominik
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 666-688
Persistent link: https://www.econbiz.de/10013389223
Saved in:
6
Externally directed and internally directed market launch
management
: The role of organizational factors in influencing new production success
Kuester, Sabine
;
Homburg, Christian
;
Heß, Silke C.
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 38-52
Persistent link: https://www.econbiz.de/10010219668
Saved in:
7
Addressing a product
management
's orphan : how to externally implement product eliminations in a B2B setting
Prigge, Jana-Kristin
;
Homburg, Christian
;
Fürst, Andreas
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 56-73
Persistent link: https://www.econbiz.de/10011822115
Saved in:
8
Effective customer journey design : consumers' conception, measurement, and consequences
Kühnl, Christina
;
Jozic, Danijel
;
Homburg, Christian
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 551-568
Persistent link: https://www.econbiz.de/10012107233
Saved in:
9
Design and governance of multichannel sales systems : financial performance consequences in business-to-business markets
Homburg, Christian
;
Vomberg, Arnd
;
Muehlhaeuser, Stephan
- In:
Journal of marketing research
57
(
2020
)
6
,
pp. 1113-1134
Persistent link: https://www.econbiz.de/10012391114
Saved in:
10
Customer experience
management
: toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
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