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~subject:"Bibliometrics"
~subject:"Conceptual Model"
~subject:"Marketing management"
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Bibliometrics
Conceptual Model
Marketing management
conceptual model
87
Conceptual model
62
Consumer behaviour
17
Konsumentenverhalten
17
Theory
14
Theorie
13
Bibliometrie
12
Lieferkette
12
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12
CONCEPTUAL MODEL
8
Entrepreneurship
8
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8
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7
India
7
Indien
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6
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6
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sustainability
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КОНЦЕПТУАЛЬНАЯ МОДЕЛЬ
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5
Markenimage
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22
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34
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Aloini, Davide
2
Behl, Abhishek
2
Dulmin, Riccardo
2
Ghosh, Deviprasad
2
Jayawardena, Nirma Sadamali
2
Mininno, Valeria
2
Zerbino, Pierluigi
2
Afanas'jev, Mykola V.
1
Ahmed, Shamsuddin
1
Aikhuele, Daniel
1
Akpinar, Hatice
1
Ale Ebrahim, Nader
1
Ali, Salman
1
Assis-Hassid, Shiri
1
Biscaia, Rui
1
Boer, Luitzen de
1
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1
Chabchoub, Habib
1
Chumak, Ganna
1
Conduit, Jodie
1
D'Amours, Sophie
1
Damle, Neha
1
Dash, Satyabhusan
1
De Santa-Eulalia, Luis Antonio
1
Desai, Jay
1
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1
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1
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1
Essam Shehab
1
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1
Fet, Annik Maherholm
1
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1
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1
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1
Guilmi, Redouane
1
Gupta, Mansi
1
Heart, Tsipi
1
Igarashi, Mieko
1
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1
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International Institute of Social and Economic Sciences
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International Journal of Service Science, Management, Engineering, and Technology (IJSSMET)
2
Journal of business research : JBR
2
Copernican Journal of Finance & Accounting : CJF&A
1
Health marketing quarterly
1
INFOR : information systems and operational research
1
International Journal of Asian Business and Information Management (IJABIM)
1
International Journal of Reliable and Quality E-Healthcare (IJRQEH)
1
International Journal of Risk and Contingency Management (IJRCM)
1
International Journal of Systems and Society (IJSS)
1
International Journal of Virtual Communities and Social Networking (IJVCSN)
1
International Journal of e-Collaboration (IJeC)
1
International journal of business and economics
1
International journal of business and economics research : IJBER
1
International journal of economic perspectives : IJEP
1
International journal of enterprise information systems : an official publication of the Information Resources Management Association
1
International journal of operations and quantitative management : IJOQM
1
International journal of production research
1
Journal of Database Management (JDM)
1
Journal of Electronic Commerce in Organizations (JECO)
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of family business strategy
1
Journal of macromarketing
1
Journal of purchasing and supply management
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
MPRA Paper
1
Management research : the journal of the Iberoamerican Academy of Management ; MRJIAM
1
Problems and perspectives in management : PPM ; international research journal
1
Proceedings of International Academic Conferences
1
The International trade journal
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
The marketing review
1
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ECONIS (ZBW)
22
Other ZBW resources
10
BASE
2
RePEc
2
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1
Barriers and facilitators of B2B degree of digital use and brand engagement : an integration of technology and behavioral perspectives
Ghosh, Deviprasad
;
Dash, Satyabhusan
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2793-2810
Persistent link: https://www.econbiz.de/10014472635
Saved in:
2
Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms : a mixed method approach
Behl, Abhishek
;
Jayawardena, Nirma Sadamali
;
Nigam, Achint
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014281062
Saved in:
3
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
4
Art infusion phenomenon : a systematic literature review
Gupta, Mansi
;
Joshi, Rakesh Mohan
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 235-256
Persistent link: https://www.econbiz.de/10013552953
Saved in:
5
Customer engagement in sport : an updated review and research agenda
McDonald, Heath
;
Biscaia, Rui
;
Yoshida, Masayuki
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 289-304
Persistent link: https://www.econbiz.de/10013255823
Saved in:
6
Drivers, barriers, and facilitators of entrepreneurship at bop : review, conceptual framework and research agenda
Kumar, Avinash
;
Kumra, Rajeev
;
Singh, Ramendra
- In:
Journal of macromarketing
42
(
2022
)
3
,
pp. 381-413
Persistent link: https://www.econbiz.de/10013389045
Saved in:
7
Achieving organizational resilience through complex adaptive systems approach : a conceptual framework
Akpinar, Hatice
;
Özer-Çaylan, Didem
- In:
Management research : the journal of the Iberoamerican …
20
(
2022
)
4
,
pp. 289-309
Persistent link: https://www.econbiz.de/10013367201
Saved in:
8
Capital structure as determinant of financial performance : review of literature
Desai, Jay
;
Desai, Rajesh
- In:
Copernican Journal of Finance & Accounting : CJF&A
8
(
2019
)
4
,
pp. 133-148
Persistent link: https://www.econbiz.de/10012242106
Saved in:
9
Barriers and facilitators of B2B degree of digital use in travel services supply-chain : an integration of operational and behavioral perspective
Ghosh, Deviprasad
- In:
International journal of operations and quantitative …
27
(
2021
)
4
,
pp. 383-398
Persistent link: https://www.econbiz.de/10013362120
Saved in:
10
R&D expenditure in a competitive landscape : A game theoretic approach
Ali, Salman
;
Rahman, Syed Mizanur
- In:
International journal of business and economics
19
(
2020
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10012608720
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