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~subject:"Brand management"
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Brand management
Strukturgleichungsmodell
798
Structural equation model
795
Structural equation modeling
546
structural equation modeling
452
Consumer behaviour
207
Konsumentenverhalten
206
Structural Equation Modeling
136
Partial least squares
109
Firm performance
106
Unternehmenserfolg
106
Partielle kleinste Quadrate
99
Customer satisfaction
80
Kundenzufriedenheit
79
Lieferkette
79
Supply chain
79
Relationship marketing
78
Beziehungsmarketing
77
Service quality
69
Structural equation modeling (SEM)
69
Dienstleistungsqualität
66
Innovation
66
Innovation management
63
Innovationsmanagement
63
Innovation adoption
52
Innovationsakzeptanz
51
Knowledge management
50
Theorie
49
Theory
49
Wissensmanagement
49
structural equation modeling (SEM)
49
Quality management
45
Qualitätsmanagement
44
Brand image
43
Estimation theory
43
SME
43
Schätztheorie
43
India
42
KMU
42
Markenimage
42
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Fang, Shih Chieh
2
Fang, Shyh-Rong
2
Huang, Chao-Chin
2
Kankam, George
2
Kara, Selcan
2
Sinning, Carolina
2
Swoboda, Bernhard
2
Adubah, Daniel Ato
1
Agarwal, Atul Kumar
1
Ahmad, Ayyaz
1
Ahmed, Rizwan Raheem
1
Ali, Rashid
1
Allan, David
1
Anand, Sandip
1
Aryeetey, Henry Okai
1
Ashfaq, Rafiya
1
Bagozzi, Richard P.
1
Bajpai, Naval
1
Banerjee, Asok Kumar
1
Batra, Rajeev
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Baum, Matthias
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Bhat, Savita
1
Brodie, Roderick J.
1
Butt, Muhammad Mohsin
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Chakraborty, Debarun
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Deependra Singh
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1
Dąbrowski, Dariusz
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1
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Journal of business research : JBR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Psychology & marketing
2
The journal of product & brand management
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Administrative Sciences : open access journal
1
Amfiteatru economic : an economic and business research periodical
1
Australian journal of management
1
Central European business review : CEBR
1
Future Business Journal
1
Human resource management
1
International journal of economic research
1
International journal of management, economics and social sciences : IJMESS
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of wine business research
1
Journal of business and economic analysis : (JBEA)
1
Journal of business ethics : JOBE
1
Journal of economics and business research
1
Journal of international consumer marketing
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
Journal of open innovation : technology, market, and complexity
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing and consumer services
1
Journal of travel and tourism marketing
1
Management international review : MIR ; journal of international business
1
Managing service quality : MSQ ; an international journal
1
Marketing i menedžment innovacij : m&mi
1
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
41
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21
The impact of usefullness of brands' social networking pages : a structural equation modelling approach
Gupta, Swati
;
Agarwal, Atul Kumar
;
Chauhan, Ajay Kumar
- In:
International journal of economic research
16
(
2019
)
2
,
pp. 419-431
Persistent link: https://www.econbiz.de/10012429498
Saved in:
22
How valuable are your customers in the brand value co-creation process? : the development of a Customer Co-Creation Value (CCCV) scale
Merz, Michael A.
;
Zarantonello, Lia
;
Grappi, Silvia
- In:
Journal of business research : JBR
82
(
2018
),
pp. 79-89
Persistent link: https://www.econbiz.de/10011771787
Saved in:
23
Destination brand promise : the core of customer-based brand equity modeling
Chekalina, Tatiana
;
Fuchs, Matthias
;
Lexhagen, Maria
- In:
Tourism analysis : an interdisciplinary tourism & …
23
(
2018
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10011866093
Saved in:
24
The effects of credible online reviews on brand equity dimensions and its consequence on consumer behavior
Chakraborty, Uttam
;
Bhat, Savita
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 57-82
Persistent link: https://www.econbiz.de/10011875329
Saved in:
25
Destination brand experience and visitor behavior : the mediating role of destination brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of travel and tourism marketing
35
(
2018
)
5
,
pp. 649-663
Persistent link: https://www.econbiz.de/10011918035
Saved in:
26
We share, we connect : how shared brand consumption influences relational brand connections
Kara, Selcan
;
Vredeveld, Anna J.
;
Ross, William T.
- In:
Psychology & marketing
35
(
2018
)
5
,
pp. 325-340
Persistent link: https://www.econbiz.de/10011970146
Saved in:
27
A comparative study of creation of self-brand connection amongst well-liked, new, and unfavorable brands
Teck Ming Tan
;
Salo, Jari
;
Juntunen, Jouni
;
Kumar, Ashish
- In:
Journal of business research : JBR
92
(
2018
),
pp. 71-80
Persistent link: https://www.econbiz.de/10011925270
Saved in:
28
Rational and emotional factors of customer satisfaction and brand loyalty in a business-to-business setting
Elsäßer, Marc
;
Wirtz, Bernd W.
- In:
The journal of business & industrial marketing
32
(
2017
)
1
,
pp. 139-153
Persistent link: https://www.econbiz.de/10011609381
Saved in:
29
The role of destination personality fit in destination branding : antecedents and outcomes
Hultman, Magnus
;
Strandberg, Carola
;
Oghazi, Pejvak
; …
- In:
Psychology & marketing
34
(
2017
)
12
,
pp. 1073-1083
Persistent link: https://www.econbiz.de/10011788858
Saved in:
30
The mediating role of customer relationship on the social media marketing and purchase intention relationship with special reference to luxury fashion brands
Gautam, Vikas
;
Sharma, Vikram
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 872-888
Persistent link: https://www.econbiz.de/10011799628
Saved in:
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