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~subject:"Marktforschung"
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1
Data quality assurance begins before data collection and never ends : what marketing researchers absolutely need to remember
Moore, Zachary
;
Harrison, Dana E.
;
Hair, Joseph F.
- In:
International journal of market research
63
(
2021
)
6
,
pp. 693-714
Persistent link: https://www.econbiz.de/10012794281
Saved in:
2
Using web and paper
questionnaires
for data based decision making : from design to interpretation of the results
Thomas, Susan J.
-
2004
Persistent link: https://www.econbiz.de/10004412063
Saved in:
3
Questionnaire design : how to plan, structure and write survey material for effective market research
Brace, Ian
-
2008
-
2. ed.
Persistent link: https://www.econbiz.de/10004911804
Saved in:
4
Asking questions : the definitive guide to questionnaire design, for market research, political polls, and social and health
questionnaires
Bradburn, Norman
;
Sudman, Seymour
;
Wansink, Brian
-
2004
-
Rev. ed.
Persistent link: https://www.econbiz.de/10004447198
Saved in:
5
Questionnaire design : how to plan, structure and write survey material for effective market research
Brace, Ian
-
2004
Persistent link: https://www.econbiz.de/10004541989
Saved in:
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