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~subject:"Markenführung"
~subject:"Strategic management"
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Markenführung
Strategic management
measurement model
26
Measurement
23
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Measurement model
14
Performance measurement
11
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11
Structural equation model
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covariate measurement error
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Angeles, Adrianela
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Global business review
2
Business strategy and the environment
1
International journal of management practice : IJMP
1
Journal of business economics and management
1
Journal of business research : JBR
1
The journal of product & brand management
1
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1
Strategic outcome of competitive advantage from corporate sustainability practices : institutional theory perspective from an emerging economy
Bhuiyan, Faruk
;
Rana, Tarek
;
Baird, Kevin
;
Munir, Rahat
- In:
Business strategy and the environment
32
(
2023
)
7
,
pp. 4217-4243
Persistent link: https://www.econbiz.de/10014441588
Saved in:
2
Framework for brand positioning of automotive lubricants by using structural equation modelling
Srivastava, Gautam
- In:
International journal of management practice : IJMP
16
(
2023
)
1
,
pp. 89-103
Persistent link: https://www.econbiz.de/10014315785
Saved in:
3
Analysis of brand resonance measures to access, dimensionality, reliability and validity
Raut, Umesh Ramchandra
;
Brito, Pedro Quelhas
;
Pawar, …
- In:
Global business review
21
(
2020
)
1
,
pp. 162-175
Persistent link: https://www.econbiz.de/10012211015
Saved in:
4
Conceptualizing and measuring the "strategy execution" construct
Oliveira, Carla Albuquerque de
;
Carneiro, Jorge Manoel …
- In:
Journal of business research : JBR
105
(
2019
),
pp. 333-344
Persistent link: https://www.econbiz.de/10012128517
Saved in:
5
Consumer perception of brand personality : an empirical evidence from India
Srivastava, Kavita
;
Sharma, Narendra K.
- In:
Global business review
17
(
2016
)
2
,
pp. 375-388
Persistent link: https://www.econbiz.de/10011583107
Saved in:
6
Inflexibility in organizational decision-making
Carrasco, Guillermo
;
Angeles, Adrianela
; …
- In:
Journal of business economics and management
17
(
2016
)
4
,
pp. 564-579
Persistent link: https://www.econbiz.de/10011535808
Saved in:
7
Brand trust in a cross-cultural context : test for robustness of an alternative
measurement
model
Li, Fuan
;
Xu, Lan
;
Li, Tiger
;
Zhou, Nan
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 462-471
Persistent link: https://www.econbiz.de/10011443006
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