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~subject:"Bibliometrie"
~subject:"Marketing management"
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Search: subject:"Conceptual Model"
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Bibliometrie
Marketing management
conceptual model
87
Conceptual model
62
Conceptual Model
20
Consumer behaviour
17
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17
Theory
14
Theorie
13
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8
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sustainability
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КОНЦЕПТУАЛЬНАЯ МОДЕЛЬ
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Behl, Abhishek
2
Jayawardena, Nirma Sadamali
2
Afanas'jev, Mykola V.
1
Akpinar, Hatice
1
Biscaia, Rui
1
Boer, Luitzen de
1
Chumak, Ganna
1
Conduit, Jodie
1
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1
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1
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1
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1
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1
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1
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1
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1
Jebarajakirthy, Charles
1
Joshi, Rakesh Mohan
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1
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1
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1
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1
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1
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1
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1
Pierce, Justin R.
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1
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1
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2
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1
Health marketing quarterly
1
INFOR : information systems and operational research
1
International journal of enterprise information systems : an official publication of the Information Resources Management Association
1
International journal of production research
1
Journal of family business strategy
1
Journal of macromarketing
1
Journal of purchasing and supply management
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Management research : the journal of the Iberoamerican Academy of Management ; MRJIAM
1
Problems and perspectives in management : PPM ; international research journal
1
The International trade journal
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ECONIS (ZBW)
16
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1
Barriers and facilitators of B2B degree of digital use and brand engagement : an integration of technology and behavioral perspectives
Ghosh, Deviprasad
;
Dash, Satyabhusan
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2793-2810
Persistent link: https://www.econbiz.de/10014472635
Saved in:
2
Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms : a mixed method approach
Behl, Abhishek
;
Jayawardena, Nirma Sadamali
;
Nigam, Achint
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014281062
Saved in:
3
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
4
Art infusion phenomenon : a systematic literature review
Gupta, Mansi
;
Joshi, Rakesh Mohan
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 235-256
Persistent link: https://www.econbiz.de/10013552953
Saved in:
5
Customer engagement in sport : an updated review and research agenda
McDonald, Heath
;
Biscaia, Rui
;
Yoshida, Masayuki
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 289-304
Persistent link: https://www.econbiz.de/10013255823
Saved in:
6
Drivers, barriers, and facilitators of entrepreneurship at bop : review, conceptual framework and research agenda
Kumar, Avinash
;
Kumra, Rajeev
;
Singh, Ramendra
- In:
Journal of macromarketing
42
(
2022
)
3
,
pp. 381-413
Persistent link: https://www.econbiz.de/10013389045
Saved in:
7
Achieving organizational resilience through complex adaptive systems approach : a conceptual framework
Akpinar, Hatice
;
Özer-Çaylan, Didem
- In:
Management research : the journal of the Iberoamerican …
20
(
2022
)
4
,
pp. 289-309
Persistent link: https://www.econbiz.de/10013367201
Saved in:
8
Capital structure as determinant of financial performance : review of literature
Desai, Jay
;
Desai, Rajesh
- In:
Copernican Journal of Finance & Accounting : CJF&A
8
(
2019
)
4
,
pp. 133-148
Persistent link: https://www.econbiz.de/10012242106
Saved in:
9
A longitudinal meta-analysis of corruption in international business and trade : bridging the isolated themes
Kouznetsov, Alex
;
Kim, Sarah
;
Pierce, Justin R.
- In:
The International trade journal
32
(
2018
)
1/5
,
pp. 414-438
Persistent link: https://www.econbiz.de/10011977066
Saved in:
10
The conceptual bases of introduction of foresight marketing into business management
Verdenhofa, Olga
;
Afanas'jev, Mykola V.
;
Panchuk, Anastasiia
- In:
Problems and perspectives in management : PPM ; …
16
(
2018
)
3
,
pp. 163-173
Persistent link: https://www.econbiz.de/10011987388
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