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~person:"Wirtz, Bernd W."
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Wirtz, Bernd W.
Ringle, Christian M.
33
Sarstedt, Marko
30
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18
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8
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8
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1
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
2
Public social media services : a citizen's perspective
Wirtz, Bernd W.
;
Langer, Paul F.
;
Göttel, Vincent
; …
- In:
Public performance & management review
43
(
2020
)
6
,
pp. 1342-1358
Persistent link: https://www.econbiz.de/10012414903
Saved in:
3
Determinants of online review credibility and its impact on consumers' purchase intention
Thomas, Marc-Julian
;
Wirtz, Bernd W.
;
Weyerer, Jan C.
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012156386
Saved in:
4
Rational and emotional factors of customer satisfaction and brand loyalty in a business-to-business setting
Elsäßer, Marc
;
Wirtz, Bernd W.
- In:
The journal of business & industrial marketing
32
(
2017
)
1
,
pp. 139-153
Persistent link: https://www.econbiz.de/10011609381
Saved in:
5
Corporate social responsibility : the organizational view
Mory, Linda
;
Wirtz, Bernd W.
;
Göttel, Vincent
- In:
Journal of management & governance
21
(
2017
)
1
,
pp. 145-179
Persistent link: https://www.econbiz.de/10011658251
Saved in:
6
Social networks : usage intensity and effects on personalized advertising
Wirtz, Bernd W.
;
Göttel, Vincent
;
Daiser, Peter
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10011669615
Saved in:
7
Technology acceptance in social media : review, synthesis and directions for future empirical research
Wirtz, Bernd W.
;
Göttel, Vincent
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
2
,
pp. 97-115
Persistent link: https://www.econbiz.de/10011487607
Saved in:
8
Determinants of perceived success in management consulting : an empirical investigation from the consultant perspective
Bronnenmayer, Matias
;
Wirtz, Bernd W.
;
Göttel, Vincent
- In:
Management research review
39
(
2016
)
6
,
pp. 706-738
Persistent link: https://www.econbiz.de/10011564316
Saved in:
9
Success factors of management consulting
Bronnenmayer, Matias
;
Wirtz, Bernd W.
;
Göttel, Vincent
- In:
Review of managerial science
10
(
2016
)
1
,
pp. 1-34
Persistent link: https://www.econbiz.de/10011669889
Saved in:
10
E-government portal characteristics and individual appeal : an examination of e-government and citizen acceptance in the context of local administration portals
Wirtz, Bernd W.
;
Piehler, Robert
;
Daiser, Peter
- In:
Journal of nonprofit & public sector marketing
27
(
2015
)
1
,
pp. 70-98
Persistent link: https://www.econbiz.de/10010528942
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