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Industrial marketing management : the international journal for industrial and high-tech firms
NBER Working Papers
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Service quality versus service experience : an empirical examination of the consequential effects in B2B services
Roy, Subhadip
;
Sreejesh, S.
;
Bhatia, Sandhya
- In:
Industrial marketing management : the international …
82
(
2019
),
pp. 52-69
Persistent link: https://www.econbiz.de/10012127978
Saved in:
2
How businesses should govern knowledge-intensive collaborations with universities : an empirical investigation of university professors
Clauß, Thomas
;
Kesting, Tobias
- In:
Industrial marketing management : the international …
62
(
2017
),
pp. 185-198
Persistent link: https://www.econbiz.de/10011707117
Saved in:
3
Addressing a product management's orphan : how to externally implement product eliminations in a B2B setting
Prigge, Jana-Kristin
;
Homburg, Christian
;
Fürst, Andreas
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 56-73
Persistent link: https://www.econbiz.de/10011822115
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4
The varying roles of governance mechanisms on ex-post transaction costs and relationship commitment in buyer-supplier relationships
Shahzad, Khuram
;
Ali, Tahir
;
Takala, Josu
;
Helo, Petri
; …
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 135-146
Persistent link: https://www.econbiz.de/10011871430
Saved in:
5
Improving PLS-SEM use for business marketing research
Guenther, Peter
;
Guenther, Miriam
;
Ringle, Christian M.
; …
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 127-142
Persistent link: https://www.econbiz.de/10014369277
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6
Anticipated regret and escalation of commitment to failing, new product development projects in business markets
Sarangee, Kumar R.
;
Schmidt, Jeffrey B.
;
Calantone, Roger J.
- In:
Industrial marketing management : the international …
76
(
2019
),
pp. 157-168
Persistent link: https://www.econbiz.de/10011990750
Saved in:
7
An integrated AI framework for managing organizational risk and climate change concerns in B2B market
Shankar, Ravi
;
Gupta, Laxmi
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 173-187
Persistent link: https://www.econbiz.de/10014531675
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8
Free in, free out? : outbound transfer of user innovations in small UK firms
De Jong, Jeroen P. J.
;
Flowers, Stephen
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 21-30
Persistent link: https://www.econbiz.de/10011904659
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9
A systematic review of the trade show marketing literature : 1980-2014
Tafesse, Wondwesen
;
Skallerud, Kåre
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 18-30
Persistent link: https://www.econbiz.de/10011730068
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10
Social media research in the industrial marketing field : review of literature and future research directions
Salo, Jari
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 115-129
Persistent link: https://www.econbiz.de/10011775993
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