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Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha; Roy, Subhadip; Ranchhod, Ashok - In: The journal of product & brand management 24 (2015) 3, pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
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Meaning transfer in celebrity endorsements : an explanation using metaphors
Roy, Subhadip - In: Journal of marketing communications 24 (2018) 8, pp. 843-862
Persistent link: https://www.econbiz.de/10011976103
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Communicating nutraceuticals : a multi-stakeholder perspective from a developing nation
Jain, Varsha; Roy, Subhadip; Damle, Neha; Jagani, Kyati - In: Health marketing quarterly 33 (2016) 3, pp. 239-254
Persistent link: https://www.econbiz.de/10011584750
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Is "proof" the eighth "P" of service? : a conceptual model and propositions
Moorthi, Y. L. R.; Roy, Subhadip - In: Services marketing quarterly 38 (2017) 4, pp. 213-225
Persistent link: https://www.econbiz.de/10011798684
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Perceived consumption vulnerability of elderly citizens : a qualitative exploration of the construct and its consequences
Roy, Subhadip; Sanyal, Shamindra Nath - In: Qualitative market research : an international journal 20 (2017) 4, pp. 469-485
Persistent link: https://www.econbiz.de/10011814311
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Understanding meaning transfer in celebrity endorsements : a qualitative exploration
Jain, Varsha; Roy, Subhadip - In: Qualitative market research : an international journal 19 (2016) 3, pp. 266-286
Persistent link: https://www.econbiz.de/10011598407