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Technology readiness, perceived ubiquity and M-commerce adoption : the moderating role of privacy
Roy, Subhadip; Moorthi, Y. L. R. - In: Journal of research in interactive marketing : … 11 (2017) 3, pp. 268-295
Persistent link: https://www.econbiz.de/10011779160
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Brand management : the Indian context
Moorthi, Y. L. R. - 1999
Persistent link: https://www.econbiz.de/10001404321
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Non-linear growth : the road ahead for Indian IT outsourcing companies ; the Cognizant experience ; in conversation with R. Chandrasekaran, President and MD, global delivery, Cogni...
Chandrasekaran, R.; Moorthi, Y. L. R. - In: IIMB management review 23 (2011) 3, pp. 151-162
Persistent link: https://www.econbiz.de/10009569720
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Non-linear growth : the road ahead for Indian IT outsourcing companies ; the Infosys experience : in conversation with S. Gopalakrishnan, CEO and MD, Infosys Technologies
Gopalakrishnan, S.; Moorthi, Y. L. R. - In: IIMB management review 23 (2011) 2, pp. 91-101
Persistent link: https://www.econbiz.de/10009569726
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Non-linear growth : the road ahead for Indian IT outsourcing companies ; the Infosys experience : in conversation with S. Gopalakrishnan, CEO and MD, Infosys Technologies
Gopalakrishnan, S.; Moorthi, Y. L. R. - In: IIMB management review 23 (2011) 2, pp. 91-101
Persistent link: https://www.econbiz.de/10010005638
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Non-linear growth : the road ahead for Indian IT outsourcing companies ; the Cognizant experience ; in conversation with R. Chandrasekaran, President and MD, global delivery, Cogni...
Chandrasekaran, R.; Moorthi, Y. L. R. - In: IIMB management review 23 (2011) 3, pp. 151-162
Persistent link: https://www.econbiz.de/10010005643
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Branding in developing markets
Lane Keller, Kevin; Moorthi, Y. L. R. - In: Business Horizons 46 (2003) 3, pp. 49-59
Persistent link: https://www.econbiz.de/10005431492
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Brand value proposition for bank customers in India
Moorthi, Y. L. R.; Mohan, Bijuna C. - In: The international journal of bank marketing : IJBM 35 (2017) 1, pp. 24-44
Persistent link: https://www.econbiz.de/10011617835
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A neural network model for clearance sales outshopping behaviour
Hemalatha, M.; Moorthi, Y. L. R.; Sivakumar, V. J. - In: International journal of business excellence 4 (2011) 3, pp. 263-282
Persistent link: https://www.econbiz.de/10009298912
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A neural network model for clearance sales outshopping behaviour
Hemalatha, M.; Moorthi, Y. L. R.; Sivakumar, V. J. - In: International journal of business excellence 4 (2011) 3, pp. 263-282
Persistent link: https://www.econbiz.de/10009888945