The essential book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan. Step-by-step strategy of how to successfully organize sales, marketing and business development for a new product or company. The book offers insight into what makes some startups...

We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. New technologies are transforming the way companies interact with their...

"This is the only book on innovation written exclusively for frontline employees; all the other books on innovation explain organization-wide strategies--which can only be implemented by management. Global innovation speaker Robert Tucker explains how every frontline employee can innovate in...