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Search: subject:"product development"
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New product development
15
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15
Innovation
12
Innovation management
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Innovationsmanagement
7
Emerging economies
4
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4
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Houston, Mark B.
2
Rubera, Gaia
2
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1
Bharadwaj, Sundar G.
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1
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Spann, Martin
1
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1
Tang, Yihui
1
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1
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1
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Journal of the Academy of Marketing Science
Journal of business research : JBR
138
SpringerLink / Bücher
128
International journal of innovation management
96
Industrial marketing management : the international journal for industrial and high-tech firms
79
Management Science
77
IEEE transactions on engineering management : EM
72
Technovation : the international journal of technological innovation, entrepreneurship and technology management
72
Technological forecasting & social change : an international journal
70
The journal of product innovation management : an international publication of the Product Development & Management Association
64
International journal of production economics
63
Research policy : policy, management and economic studies of science, technology and innovation
57
International journal of production research
50
International Journal of Innovation Management (ijim)
38
Journal of engineering and technology management : JET-M
36
The journal of business & industrial marketing
35
Springer eBook Collection
34
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Technology analysis & strategic management
33
European journal of innovation management
32
International journal of innovation and technology management
32
European journal of operational research : EJOR
28
International journal of product development : IJPD
25
Research
25
International journal of technology management : IJTM
24
International Journal of Innovation and Technology Management (IJITM)
22
Creativity and innovation management
20
Innovation: organization & management : IOM
18
International journal of product lifecycle management : IJPLM
18
International journal of project management : the journal of The International Project Management Association
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Marketing Science
16
Forschungs-/Entwicklungs-/Innovations-Management
15
Open Innovation Research, Management and Practice
15
Research technology management : RTM
15
Research-technology management
15
Economics of innovation and new technology
14
European management journal
14
International journal of business innovation and research : IJBIR
14
International journal of innovation management : IJIM
14
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ECONIS (ZBW)
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1
Using
product
development
information to spur the adoption of continuous improvement products
Ho-Dac, Nga N.
;
Kumar, Minu
;
Slotegraaf, Rebecca J.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1156-1173
Persistent link: https://www.econbiz.de/10012386883
Saved in:
2
What brand do I use for my new product? : the impact of new product branding decisions on firm value
Kovalenko, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
Saved in:
3
New product introductions for low-income consumers in emerging markets
Arunachalam, S.
;
Bahadir, S. Cem
;
Bharadwaj, Sundar G.
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 914-940
Persistent link: https://www.econbiz.de/10012301286
Saved in:
4
Innovation for and from emerging countries : a closer look at the antecedents of trickle-down and reverse innovation
Giannetti, Verdiana
;
Rubera, Gaia
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 987-1008
Persistent link: https://www.econbiz.de/10012301297
Saved in:
5
Reverse innovation : a conceptual framework
Malodia, Suresh
;
Gupta, Shaphali
;
Jaiswal, Anand Kumar
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 1009-1029
Persistent link: https://www.econbiz.de/10012301300
Saved in:
6
Emerging market innovations : unique and differential drivers, practitioner implications, and research agenda
Shankar, Venkatesh
;
Narang, Unnati
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 1030-1052
Persistent link: https://www.econbiz.de/10012301301
Saved in:
7
When less is more : the downside of customer knowledge sharing in new
product
development
teams
Tang, Yihui
;
Marinova, Detelina
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 288-307
Persistent link: https://www.econbiz.de/10012290963
Saved in:
8
Eco-friendly
product
development
strategy : antecedents, outcomes, and contingent effects
Katsikeas, Constantine S.
;
Leonidou, Constantinos N.
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
6
,
pp. 660-684
Persistent link: https://www.econbiz.de/10011614076
Saved in:
9
Short- and long-term market returns of international codevelopment alliances of new products
Harmancioglu, Nukhet
;
Griffith, David A.
;
Yılmaz, Tuba
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 939-959
Persistent link: https://www.econbiz.de/10012107383
Saved in:
10
Pre-release consumer buzz
Houston, Mark B.
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 338-360
Persistent link: https://www.econbiz.de/10011844820
Saved in:
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