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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Innovationsdiffusion"
~subject:"New product development"
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Innovationsdiffusion
New product development
Innovation
50
Produktentwicklung
36
Consumer behaviour
25
Konsumentenverhalten
25
Innovation diffusion
24
Innovation management
18
Innovationsmanagement
18
Marketing management
14
Marketingmanagement
14
Theorie
13
Theory
13
Beziehungsmarketing
12
Relationship marketing
12
Customer integration
10
Kundenintegration
10
Brand management
8
Markenführung
8
Social Web
8
Social web
8
Network economics
6
Netzwerkökonomik
6
Viral marketing
6
Virales Marketing
6
Diffusion of innovations
5
Innovation adoption
5
Innovationsakzeptanz
5
Internet marketing
5
Marketing
5
New products
5
Online-Marketing
5
Product design
5
Produktgestaltung
5
Social network
5
Soziales Netzwerk
5
Agent-based modeling
4
Agentenbasierte Modellierung
4
Arzneimittel
4
Brand
4
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51
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51
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51
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English
51
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Muller, Eitan
4
Stremersch, Stefan
4
Arts, Joep W. C.
2
Avagyan, Vardan
2
Croux, Christophe
2
Frambach, Rudolf T.
2
Gelper, Sarah
2
Homburg, Christian
2
Kuester, Sabine
2
Peres, Renana
2
Steenkamp, Jan-Benedict E. M.
2
Vakratsas, Demetrios
2
Alavi, Sascha
1
Amini, Mehdi
1
Appel, Gil
1
Aribarg, Anocha
1
Ariely, Dan
1
Arunachalam S
1
Atakan, S. Sinem
1
Backhaus, Klaus
1
Bagozzi, Richard P.
1
Banerjee, Sumitro
1
Bijmolt, Tammo H. A.
1
Broeckhuizen, Thijs L. J.
1
Camacho, Nuno
1
Carbonell, Pilar
1
Chandrasekaran, Deepa
1
Chattopadhyay, Amitava
1
Chaudhuri, Malika
1
Chou, Ting-Jui
1
Cohen-Vernik, Dinah
1
Cui, Anna Shaojie
1
Dekimpe, Marnik G.
1
Deleersnyder, Barbara
1
Deng, Qian
1
Eggert, Andreas
1
Eliashberg, Jehoshua
1
Esteban-Bravo, Mercedes
1
Ewijk, Bernadette J. van
1
Foucart, Renaud
1
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Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Technological forecasting & social change : an international journal
400
The journal of product innovation management : an international publication of the Product Development & Management Association
374
Journal of business research : JBR
247
Research policy : policy, management and economic studies of science, technology and innovation
232
NBER working paper series
198
Working paper / National Bureau of Economic Research, Inc.
174
International journal of innovation management
171
Industrial marketing management : the international journal for industrial and high-tech firms
164
NBER Working Paper
158
Technovation : the international journal of technological innovation, entrepreneurship and technology management
152
International journal of product development : IJPD
144
IEEE transactions on engineering management : EM
133
International journal of production research
131
International journal of production economics
127
SpringerLink / Bücher
127
International journal of innovation and technology management
114
International journal of technology management : IJTM
101
Technology analysis & strategic management
94
Management science : journal of the Institute for Operations Research and the Management Sciences
88
Journal of engineering and technology management : JET-M
80
Economics of innovation and new technology
73
R & D management
73
Working paper
73
Discussion paper / Centre for Economic Policy Research
69
Telecommunications policy : the international journal of digital economy, data sciences and new media
66
The journal of business & industrial marketing
62
European journal of operational research : EJOR
58
Faculty & research / Insead : working paper series
57
International journal of business information systems : IJBIS
56
Journal of open innovation : technology, market, and complexity
55
CESifo working papers
53
Research technology management : RTM
53
Creativity and innovation management
52
European journal of innovation management : EJIM
52
International journal of technology marketing : IJTMkt
52
Industrial and corporate change
51
International journal of product lifecycle management : IJPLM
50
Journal of evolutionary economics : JEE
50
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
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ECONIS (ZBW)
51
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Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
2
Financial projections in
innovation
selection : the role of scenario presentation, expertise, and risk
Avagyan, Vardan
;
Camacho, Nuno
;
Van der Stede, Wim A.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 907-926
Persistent link: https://www.econbiz.de/10013399661
Saved in:
3
The dark side of
innovation
: how new SKUs affect brand choice in the presence of consumer uncertainty and learning
Ewijk, Bernadette J. van
;
Gijsbrechts, Els
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 967-987
Persistent link: https://www.econbiz.de/10013471029
Saved in:
4
Making a first impression as a start-up : strategies to overcome low initial trust perceptions in digital
innovation
adoption
Konya-Baumbach, Elisa
;
Schuhmacher, Monika C.
;
Kuester, …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 385-399
Persistent link: https://www.econbiz.de/10012134261
Saved in:
5
Insight versus effort : communicating the creative process leading to new products
Miceli, Gaetano
;
Scopelliti, Irene
;
Raimondo, Maria …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 602-620
Persistent link: https://www.econbiz.de/10012494706
Saved in:
6
Till the cloud do us part : technological disruption and brand retention in the enterprise software industry
Kocaman, Barış
;
Gelper, Sarah
;
Langerak, Fred
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 316-341
Persistent link: https://www.econbiz.de/10014316587
Saved in:
7
The effect of social networks structure on
innovation
performance : a review and directions for research
Muller, Eitan
;
Peres, Renana
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10012016487
Saved in:
8
Innovations and technological comebacks
Foucart, Renaud
;
Wan, Cheng
;
Wang, Shidong
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011816951
Saved in:
9
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
10
A matter of perspective : design newness and its performance effects
Talke, Katrin
;
Müller, Sebastian
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 399-413
Persistent link: https://www.econbiz.de/10011734873
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