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~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Journal of the Academy of Marketing Science"
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Search: subject:"product development"
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New product development
72
Produktentwicklung
71
Innovation
35
Innovation management
31
Innovationsmanagement
31
Consumer behaviour
13
Konsumentenverhalten
13
Customer integration
9
Kundenintegration
9
Marketing management
9
Marketingmanagement
9
innovation
8
Brand management
7
Innovation diffusion
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Markenführung
7
Market research
6
Marktforschung
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Social Web
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Social web
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new product development
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5
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open innovation
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Market entry
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Markteintritt
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NPD
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New products
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Product life cycle
4
Produktlebenszyklus
4
Supplier relationship management
4
Technischer Fortschritt
4
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69
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72
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72
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3
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72
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Kapur, P. K.
3
Ompal Singh
3
Aggrawal, Deepti
2
Anand, Adarsh
2
Bohlmann, Jonathan D.
2
Brem, Alexander
2
Calantone, Roger J.
2
Giannetti, Verdiana
2
Harmancioglu, Nukhet
2
Homburg, Christian
2
Houston, Mark B.
2
Millson, Murray R.
2
Rubera, Gaia
2
Slotegraaf, Rebecca J.
2
Stock-Homburg, Ruth
2
Achrol, Ravi S.
1
Aggarwal, Anu Gupta
1
Ahearne, Michael
1
Akdeniz, M. Billur
1
Al-Zu'bi, Zu'bi M. F.
1
Albers, Sönke
1
Angell, Ian O.
1
Antikainen, Maria
1
Arunachalam, S.
1
Aspara, Jaakko
1
Bahadir, S. Cem
1
Bartl, Michael
1
Basirzadeh, Mashaallh
1
Bayus, Barry L.
1
Beverland, Michael B.
1
Bharadwaj, Sundar G.
1
Borgh, Michel van der
1
Bornemann, Torsten
1
Brexendorf, Tim Oliver
1
Brophey, Glenn
1
Bullinger-Hoffmann, Angelika C.
1
Carson, Stephen J.
1
Chandrasekaran, Deepa
1
Chandrashekaran, Murali
1
Clement, Michel
1
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International journal of technology marketing : IJTMkt
Journal of the Academy of Marketing Science
The journal of product innovation management : an international publication of the Product Development & Management Association
360
Journal of business research : JBR
192
International journal of innovation management
157
International journal of product development : IJPD
150
Industrial marketing management : the international journal for industrial and high-tech firms
145
SpringerLink / Bücher
129
International journal of production research
127
IEEE transactions on engineering management : EM
119
International journal of production economics
108
Technovation : the international journal of technological innovation, entrepreneurship and technology management
92
Technological forecasting & social change : an international journal
83
Research policy : policy, management and economic studies of science, technology and innovation
78
Management Science
77
R & D management
72
International journal of innovation and technology management
66
Journal of engineering and technology management : JET-M
65
International journal of technology management : IJTM
61
Management science : journal of the Institute for Operations Research and the Management Sciences
57
The journal of business & industrial marketing
57
International journal of product lifecycle management : IJPLM
53
Research technology management : RTM
52
Creativity and innovation management
50
Technology analysis & strategic management
49
European journal of operational research : EJOR
45
Research
40
European journal of innovation management : EJIM
38
Faculty & research / Insead : working paper series
38
International Journal of Innovation Management (ijim)
38
Journal of open innovation : technology, market, and complexity
38
International journal of project management : the journal of The International Project Management Association
37
Journal of marketing
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
European journal of innovation management
35
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
35
Springer eBook Collection
35
International journal of business innovation and research
34
Production and operations management : an international journal of the Production and Operations Management Society
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
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72
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1
Exclusivity strategies for digital products across digital and physical markets
Seifert, Rouven
;
Otten, Cord
;
Clement, Michel
;
Albers, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 245-265
Persistent link: https://www.econbiz.de/10014251113
Saved in:
2
Corporate lobbying and product recalls : an investigation in the U.S. medical device industry
Giannetti, Verdiana
;
Srinivasan, Raji
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 941-960
Persistent link: https://www.econbiz.de/10013389487
Saved in:
3
Using
product
development
information to spur the adoption of continuous improvement products
Ho-Dac, Nga N.
;
Kumar, Minu
;
Slotegraaf, Rebecca J.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1156-1173
Persistent link: https://www.econbiz.de/10012386883
Saved in:
4
What brand do I use for my new product? : the impact of new product branding decisions on firm value
Kovalenko, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
Saved in:
5
Communication does matter : a literature review approach on integration in the NPD process
Fotiadis, Thomas
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 312-339
Persistent link: https://www.econbiz.de/10011862028
Saved in:
6
How to co-create local food products with consumers?
Antikainen, Maria
;
Niemelä, Marketta
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
1
,
pp. 71-89
Persistent link: https://www.econbiz.de/10011738641
Saved in:
7
New product introductions for low-income consumers in emerging markets
Arunachalam, S.
;
Bahadir, S. Cem
;
Bharadwaj, Sundar G.
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 914-940
Persistent link: https://www.econbiz.de/10012301286
Saved in:
8
Innovation for and from emerging countries : a closer look at the antecedents of trickle-down and reverse innovation
Giannetti, Verdiana
;
Rubera, Gaia
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 987-1008
Persistent link: https://www.econbiz.de/10012301297
Saved in:
9
Reverse innovation : a conceptual framework
Malodia, Suresh
;
Gupta, Shaphali
;
Jaiswal, Anand Kumar
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 1009-1029
Persistent link: https://www.econbiz.de/10012301300
Saved in:
10
Emerging market innovations : unique and differential drivers, practitioner implications, and research agenda
Shankar, Venkatesh
;
Narang, Unnati
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 1030-1052
Persistent link: https://www.econbiz.de/10012301301
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